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We know how the world of work has been totally upended and its impact on workplace communications. But what don’t we know about employee comms in 2022 after the whirlwind of the past few years?
Internal Comms professionals have been run off their feet, but how has their work been landing with their audiences? What are they doing differently to reach increasingly dispersed employees? Are they reaching their people? And what do employees think of the comms they’re receiving?
We commissioned independent research to survey over 4,000 employees and IC professionals to find answers to these and many more questions. The findings revealed a growing divide between perception and reality, between what businesses think they communicate to their workforce and what employees actually experience.
This whitepaper gets under the skin of our survey results and reveals the reality of workplace comms today. It looks at:
Mic Wilborn
Director of Content Marketing, Poppulo
Businesses today are increasingly recognizing the value of investing in digital signage to reach their target audiences—whether that’s employees, customers, visitors, or anyone else on-site.
It's more crucial than ever to demonstrate the impact and value of internal communication efforts. IC teams that rely on data to drive their strategies can ensure the comms they send drive business value—and they can prove it.
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
