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The stats speak for themselves—and the facts are unarguable.
Great workplace communication and a great workplace experience create a better employee experience, which in turn impacts the bottom line by delivering a superior customer experience.
There is an increasing realization that employee experience, workplace experience, and customer experience are completely interlinked and interdependent.
And communication is the oil that ensures all moving
parts work smoothly together for the benefit of the company, its people, and its customers.
But how do you quantify the benefit of communication on business outcomes, and what’s the magnitude of the costs when workplace communication isn’t what it should be?
They're just some of the questions we wanted to get answers to when we researched 500 C-suite and senior executives of companies with over 5,000 employees in the USA and Europe. The results are fascinating and you can find them here in our exclusive whitepaper.
Tim Vaughan
Editorial Director, Poppulo
Businesses today are increasingly recognizing the value of investing in digital signage to reach their target audiences—whether that’s employees, customers, visitors, or anyone else on-site.
It's more crucial than ever to demonstrate the impact and value of internal communication efforts. IC teams that rely on data to drive their strategies can ensure the comms they send drive business value—and they can prove it.
In recent years, employee communicators have taken center stage, navigating through periods of uncertainty and redefining the employee experience in an era where the traditional “workplace” is evolving rapidly.
