Director of Content Marketing, Poppulo

Mic Wilborn

When was the last time you visited a hotel, casino, college campus, bank, large corporate office, airport, or nearly any other major organization, without seeing a screen?

While you may not always notice it, digital signage is everywhere. From the moment you walk out the door, you’re met with digital menus in your local coffee shop, advertisement screens in front of retail businesses, digital directories at the office, and screens sharing wait times at the doctor’s office—and that’s just scratching the surface.

At Poppulo, we’re committed to helping our customers communicate more effectively in a digital world. Whether you already have a digital signage network with thousands of screens, or you’re just starting out on your journey, we want to ensure you know how to get the most out of your investment. So, we’ve created this E-Book to help you maximize the ROI of your digital signage, with tips from pre-implementation and content creation to governance and network expansion.

Guides

When it comes to effectively implementing, managing, and scaling a digital signage network, every organization must start somewhere. Start your digital signage journey here, with this e-book.

Digital Signage Best Practices E-Book

Employee Comms

Digital Signage

Internal Communications

Award-Winning Author and IABC EMENA Region Chair

Monique Zytnik 

Director of Internal Communications & Engagement at Poppulo

Andrew Hubbard

AI tools are only as effective as the systems they operate within

 Without the right processes and infrastructure, even the most advanced AI solutions can't deliver their full potential. 

This webinar with Monique Zytnik—author of the award-winning 

Internal Communications in the Age of Artificial Intelligence,

 and Poppulo's Director of Communications, Andrew Hubbard—is designed for internal communications teams looking to lay a solid foundation for AI integration. We'll explore: 

 Define your communication goals and audience insights in a way that supports AI—not disrupts it. 

 Identify repeatable tasks ripe for automation, and standardize templates, tone, and approval processes. 

 Clean up and centralize employee data so it’s current, consistent, and usable across platforms. 

 Connect your tools and platforms so they can support AI enhancements without friction. 

 Set clear policies, define accountability, and build transparency into your AI workflows from day one. 

 Upskill your team, create playbooks, manage your stakeholder's expectations, and build a culture that supports confident, responsible AI adoption. 

A checklist to evaluate your current processes and systems.

Actionable steps to enhance your team's AI readiness.

Insights into building a scalable and secure foundation for AI integration.

Reserve your spot today and take the first step towards a more efficient and future-ready AI communications strategy.

Don’t miss this terrific opportunity, register now

Webinar

The Hidden Gaps in Your Internal Comms Processes That Could Sabotage AI Success

Senior Communications Business Partner, WPP

Lewis O'Neill

Product Marketing Director, Poppulo

Heather Bicknell

Discover how leading organizations are driving measurable impact with Poppulo’s employee communications platform in our upcoming webinar, featuring findings from a Forrester Total Economic Impact™ (TEI) study and real-world insights from Poppulo customers.

of the Forrester independent TEI study*, including the economic and qualitative benefits achieved by Poppulo customers.

 who will share how they’ve evolved their IC strategies using Poppulo.

on proving the value of internal comms, building a business case, and improving employee engagement.

The state of internal communications before Poppulo

Transformations in communication strategies and team efficiency with Poppulo

Standout campaigns, outcomes, and lessons learned

Tips on measuring IC impact and building buy-in across the business

Whether you're a comms leader or exploring how to elevate your internal communications, this session will provide 

inspiration, data, and actionable strategies 

to hear directly from those making a difference with Poppulo.

 of the Poppulo Employee Communications Platform, a commissioned study conducted by Forrester Consulting on behalf of Poppulo, in April 2025. Results are over three years for a composite organization based on interviewed customers.

Forrester Study

Revealing The Total Economic Impact™ of Poppulo

How Poppulo Customers Achieved a Significant 375% ROI



The impact strong internal communication has on an organization is undeniable, but how do you measure that value?

In April 2025, Poppulo commissioned Forrester Consulting to conduct a The Total Economic Impact™ (TEI) study to independently assess the potential ROI enterprises may achieve with Poppulo.

Forrester interviewed four Poppulo customers and aggregated their results over three years into a composite organization. The study explores how Poppulo helped drive significant improvement in communication quality and processes, leading to increased employee and communicator productivity and decreased turnover costs.

Download the study to discover the substantial cost savings and business benefits realized by Poppulo customers, including:

A three-year 375% return on investment (ROI) with a payback period of less than 6 months

2X employee reach, resulting in increased understanding and $2.9M in time savings

32 working days saved per Poppulo user each year through more efficient content creation

A 5% reduction in corporate communication staff turnover through increased employee engagement and satisfaction

 Of The Poppulo Employee Communications Platform, a commissioned study conducted by Forrester Consulting on behalf of Poppulo.

Reports

The Total Economic Impact™ of Poppulo

Strategy

General Manager, Employee Communications

Caroline Daly

Digital Transformation Leader, formerly of Unilever

Tom Brookes

Global Director of Communications and Corporate Affairs, formerly of Linklaters, EY and Barclays

Alistair Smith

Head of Communications

Dodi Axelson

Managing Director

Lisa Colella

The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.

If you couldn't join us live, don’t worry, you still can gain these critical insights on-demand here. You’ll hear how to:

Elevate Your Role: Transition from overseeing tasks that AI can automate to becoming a strategic advisor, harnessing uniquely human skills to guide organizational success.

Navigate Integration Challenges: Understand the complexities and avoid the pitfalls associated with embedding AI into internal communication strategies.

Reimagine the Internal Communication Function: Discover innovative approaches to redefine the communications role in an AI-driven landscape.

Drive Business Value: Learn how to thrive and contribute significantly to your organization's objectives by effectively leveraging AI advancements.

Don't miss this opportunity to equip yourself with the knowledge and strategies every employee comms professional will need in the age of AI.

The Value Pivot: Shaping Comms Influence in the Age of AI

Content Marketing Manager, Poppulo

 Christine Kendall

As we step deeper into 2025, the landscape of internal communications is rapidly evolving, driven by constant change and pervasive uncertainty both inside and outside the workplace. On top of these challenges, the explosion of AI and other new innovations has made it imperative that communicators keep up with the latest trends and embrace new technology to stay ahead of the competition and meet increasing productivity demands.

In our recent webinar, featuring Andrew Hubbard, Senior Director of Internal Communications at Poppulo, Asha Isaac, Head of Internal Communications and Culture Change at London Borough of Tower Hamlets, Ashley Dennison, Founder of CommsConsultants.com, and Gary Oxenham, Deputy Head of Internal Communications at KPMG, we explored the evolving landscape of internal comms in 2025, including the rapid advancements in AI, automation, and intuitive software that are set to redefine how we connect with employees across the globe.

In this executive brief, we’ll share the key takeaways from the webinar, including:

How AI can supercharge your comms strategies

Strategies to engage & inspire frontline workers

The importance of getting leadership comms right

Tips for making the biggest impact on the business in 2025

Executive Brief

Employee Communications in 2025: Key Strategies from Industry Experts

With digital signage, seeing is believing. Explore this lookbook to gain inspiration, get insight into top applications across a variety of industries, and explore what's possible with digital signage from Poppulo.

Depending on your industry or the challenges you're trying to solve, digital signage can mean many different things to many different people. The reason for that comes down to one thing: extensibility.

With Poppulo's digital signage platform, you can power virtually any application for any industry. So, while the applications can run the gamut from massive video walls to small meeting room signs, and full-screen promotional content or integrated, data-driven screens—it all falls under the umbrella of digital signage. That extensibility is one of the things that makes Poppulo's digital signage platform different, and lets your needs and your creativity guide you. If you can think it, you can do it.

This digital signage lookbook is designed to showcase multiple digital signage examples and installations, organized under four primary use cases: performance management, customer experience, facilities management, and employee communications.

This lookbook is not just a catalog of images; it's a source of inspiration and a guide to the endless possibilities that digital signage offers. Dive in, explore the examples, and start envisioning how digital signage can
transform your communication strategies and elevate your organization.

Use this lookbook to see what other companies are doing to reach and engage their audiences, and get you thinking about what you'd like to do with digital signage.

Whitepapers

Digital Signage Lookbook: Explore the Possibilities

VP, Digital Signage Professional Services & Hardware

Joe Palomares

Director, Hardware Operations

Tom Rusch

Senior Manager, Global Field Services

Dave Rosen

Hardware Design Engineer

Lucas Chapin

When it comes to implementing or managing digital signage at scale—a lot of questions must first be answered. In this webinar, experts from Poppulo’s hardware team will cover the many technical details that must be considered before ever deploying a single piece of content to your digital signage, including best practices for hardware selection, implementation, and ongoing network management.

This webinar on-demand is ideal for IT/AV professionals, facility managers, and others looking to implement digital signage. Regardless of your expertise, Poppulo’s hardware team will shed light on things even the most seasoned IT/AV pros might not consider. Don’t miss this opportunity to gain valuable insights and practical tips from industry experts.

Top considerations that impact hardware selection

Tips to future-proof your hardware investment

Best practices for screen mount selection & physical installation

Why you need to consider remote monitoring & management for digital signage

Key Digital Signage Hardware Considerations

Director of Product Marketing

Kelly Parisi

Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.

Whether you’re setting up a new digital signage network or upgrading an existing system, our template is customizable to fit your specific requirements. It helps you define your business goals succinctly and align your selection criteria accordingly. Evaluate potential vendors on a wide array of crucial capabilities including system security, ease of use, scalability, and support. Our template guides you through asking the right questions to ensure you choose a vendor that can support your long-term objectives and provide a superior user experience for your team.

Essential questions for assessing scalability, security, integrations, and support

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Valley Health

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FEATURED CONTENT

The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

PRICING

RESOURCES OVERVIEW

RESOURCES

FEATURED CONTENT

The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

UPCOMING WEBINAR – JUNE 24TH

The Hidden Gaps in Your Internal Comms Processes That Could Sabotage AI Success

Resources

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