The Value Pivot:
Shaping Internal Comms Influence in the Age of AI
The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.
If you couldn't join us live, don’t worry, you still can gain these critical insights on-demand here. You’ll hear how to:
- Elevate Your Role: Transition from overseeing tasks that AI can automate to becoming a strategic advisor, harnessing uniquely human skills to guide organizational success.
- Navigate Integration Challenges: Understand the complexities and avoid the pitfalls associated with embedding AI into internal communication strategies.
- Reimagine the Internal Communication Function: Discover innovative approaches to redefine the communications role in an AI-driven landscape.
- Drive Business Value: Learn how to thrive and contribute significantly to your organization's objectives by effectively leveraging AI advancements.
Don't miss this opportunity to equip yourself with the knowledge and strategies every employee comms professional will need in the age of AI.
On-Demand Sessions
Welcome to the AI Comms Era
Ruth Fornell
CEO, Poppulo
In her keynote address, Poppulo CEO Ruth Fornell described AI's emergence as a defining moment that will forever transform organizational communication, collaboration, and connection—presenting a historic opportunity for organizations and their internal communication teams to drive deeper meaning and purpose. She also revealed an industry first: the launch of Poppulo Agentic AI, a suite of AI agents designed to totally reimagine the future of internal communications.
The Value Shift: How AI Can Transform Internal Communicators from Message Managers to Strategic Architects
Lisa Colella
Managing Director, CRA | Admired Leadership
In this session, Lisa’s message was unequivocal—Internal Communications leaders face a choice: focus on tasks AI can automate or evolve into strategic advisors who shape organizational success through uniquely human capabilities.
She offered practical insights and a roadmap for elevating your IC function amid this technological shift. Lisa’s expertise will help you gain valuable knowledge about generative AI’s current capabilities, limitations, and potential pitfalls—insights crucial for all communication leaders today.
Through real-world examples and actionable frameworks, discover how forward-thinking IC teams are using AI to shift from content production to relationship-building, leadership advising, and driving measurable business outcomes.
Lisa shared her experience in AI integration strategies at CRA I Admired Leadership and as a former Global Head of Talent Communications for Philips. Topics include:
- Mechanics of generative AI and its applications in communication
- Transforming AI anxiety into strategic advantage
- Assessing your function’s AI readiness
- Identifying high-impact opportunities for strategic integration
Panel Discussion
Alistair Smith
Global Director of Communications and Corporate Affairs, formerly of Linklaters, EY and Barclays
Dodi Axelson
Head of Communications, Cytiva
Virtual Dodi
Cytiva
Tom Brookes
Digital Transformation Leader, formerly of Unilever
Caroline Daly
GM, Employee Communications, Poppulo
This compelling session with leading figures explored how AI is reshaping internal communications, the urgency of reimagining strategies, and the opportunities to drive real business impact. It featured thought-provoking conversations, fresh perspectives, and practical takeaways to help you stay ahead in this evolving landscape. Don’t miss this chance to learn from the best and position yourself at the forefront of change!
Watch On-Demand
Missed Pop Summit? Catch the sessions anytime.