April 9, 2025 | 10am ET / 3pm BST
The Value Pivot:
Shaping Comms Influence in the Age of AI
The revolution in communications driven by AI isn't coming—it's already here and is surging ahead. But what does this mean for you?
- Are you going to focus on tasks that AI can automate or evolve into strategic advisors using uniquely human capabilities?
- What does it look like to reimagine the comms function?
- What are the challenges and where are the pitfalls?
- How can you thrive, add business value, and shape the future?
Explore answers to these pressing questions at our landmark virtual Pop Summit—formerly known as Engage. Join over 3,000 professionals from internal communications, HR, and corporate communications and hear from some of the best minds in the business tackling historic transformation.
Agenda
Welcome to the AI Comms Era
10am EDT / 3pm BST
Ruth Fornell
CEO, Poppulo
In this keynote address, Poppulo CEO Ruth Fornell will discuss how AI is transforming the future of employee communications. From surfacing novel strategic insights, to supercharging communicator productivity, to engaging employees in new and hyper-personalized ways, Ruth will share how leading organizations are winning by disrupting traditional comms with Poppulo.
The Value Shift: How AI Can Transform Internal Communicators from Message Managers to Strategic Architects
10:15am EDT / 3:15pm BST
Lisa Colella
Managing Director, CRA | Admired Leadership
The AI revolution isn't coming—it's already here, transforming how organizations communicate and operate. Internal Communications leaders face a choice: focus on tasks AI can automate, or evolve into strategic advisors who shape organizational success through uniquely human capabilities
This session offers practical insights and a roadmap for elevating your IC function amid this technological shift. Gain valuable knowledge about generative AI’s current capabilities, limitations, and potential pitfalls—insights crucial for all communication leaders today.
Through real-world examples and actionable frameworks, discover how forward-thinking IC teams are using AI to shift from content production to relationship-building, leadership advising, and driving measurable business outcomes.
Lisa will share her experience in AI integration strategies at CRA I Admired Leadership and as a former Global Head of Talent Communications for Philips. Topics include:
- Mechanics of generative AI and its applications in communication
- Transforming AI anxiety into strategic advantage
- Assessing your function’s AI readiness
- Identifying high-impact opportunities for strategic integration
Panel Discussion
10:45am EDT / 3:45pm BST
Alistair Smith
Global Director of Communications and Corporate Affairs, formerly of Linklaters, EY and Barclays
Dodi Axelson
Head of Communications, Cytiva
Virtual Dodi
Cytiva
Tom Brooks
Digital Transformation Leader, formerly of Unilever
Caroline Daly
GM, Employee Communications, Poppulo
Join us for an unmissable panel discussion featuring top experts as they tackle one of the most pressing shifts in our industry. This dynamic session will explore how AI is reshaping internal communications, the urgency of reimagining strategies, and the opportunities to drive real business impact. Expect thought-provoking conversations, fresh perspectives, and practical takeaways to help you stay ahead in this evolving landscape. Don’t miss this chance to learn from the best and position yourself at the forefront of change!
Poppulo AI Demo
11:45am EDT / 4:45pm BST
Eric Oliver
Director, Technology Solutions Engineering, Poppulo
In this session, Eric Oliver, Director of Technology Solutions Engineering at Poppulo, will take you on a tour of our latest AI capabilities. From AI-powered translations to intelligent recommendations and analytics insights, you’ll learn how Poppulo AI helps communicators save time, refine their strategies, and provide more inclusive communications.
Register Now
Grab your free seat for Pop Summit today!