Content Marketing Manager, Poppulo

 Christine Kendall

Organizational change is not just necessary; it’s relentless. However, with the rapid rate of change coupled with the complexity of today’s workplace, driving transformation has never been harder, with employee support at an all-time low. Whether it’s a shift in leadership, a restructuring of teams, the adoption of new technologies, or simply managing the everyday changes that occur in business, the process of change often sparks uncertainty, resistance, and confusion. These challenges are amplified when communication is unclear, inconsistent, or poorly executed.

At Poppulo, we’ve seen how effective communication enables change—and more importantly—how communicators themselves are the agents of change within their organizations. To further explore the relationship between communications strategy and driving organizational change, we partnered with Censuswide to survey a group of IC professionals across the US and UK. The survey sheds light on the factors that impact
the efficacy of change within an organization and offers insight into how the right communications strategy and platform can help communicators more easily manage the complexities of change.

This whitepaper explores the survey findings, highlighting the critical role that strategic communication plays in not only helping your company manage through change, but also helping employees embrace it, with helpful tips on how to manage increased levels of employee resistance to change. By leveraging the appropriate tools and approaches, organizations can transform the daunting task of change into a catalyst for growth and innovation.

Whitepapers

Navigating Change: How Internal Communication Impacts the Success of Organizational Transformation

Employee Comms

Change

Effective internal communication serves as the backbone of organizational success, fostering a culture of transparency, collaboration, and engagement. However, communication is not merely about disseminating information—it’s about understanding how that information resonates with employees and drives organizational objectives. This is where the power of analytics comes into play.

Imagine being able to measure employee engagement with your communications, understand their preferences, and tailor messages that truly resonate. Picture having the ability to identify communication gaps and address them proactively. This is the transformative potential of analytics in internal communications.

In this guide, we will explore the key takeaways from our recent webinar, 

From Metrics to Mastery: How National Grid Transformed Communications with Measurement

, Senior Manager, Content and Channels, Colleague Communications, at National Grid, and 

, Senior Director of Internal Communications & Engagement at Poppulo, discussed how leading organizations like National Grid and Poppulo utilize advanced measurement practices to transform their internal communications.

Best practices for using metrics to derive important insights into comms performance

Strategies for improving employee engagement with targeted campaigns

How the right comms platform can help save time on reporting

How Poppulo Analytics can help demonstrate the value of comms to company stakeholders

Executive Brief

Measuring Success: Analytics is a Catalyst for Effective Internal Comms at National Grid

Measurement

Product Marketing Director, Poppulo

Heather Bicknell

Language is a core aspect of identity and plays a crucial role in how we connect and communicate. With 56% of US employers expecting a growing demand for foreign language skills in the next five years, the pressure is on communicators to meet the needs of a multilingual workforce.

And the benefits of embracing the needs of a multilingual workforce are clear: expanding market reach, enhancing customer service, and fostering diverse perspectives. But how can organizations efficiently manage multilingual communications?

In the final installment of our four-part webinar series dedicated to the intersection of change and communication, we'll explore how communicators can leverage what's new in Poppulo to improve how they communicate with employees' native language.

We’ll delve into the latest advancements in machine translation using generative AI, discuss strategies for ensuring high-quality translations, and demonstrate how to streamline the process of delivering translated content to diverse employee segments and channels at scale.

Understand the increasing demand for multilingual communication in the workplace and its impact on organizational success

Learn how to leverage Poppulo's new AI-powered language translation capabilities to enhance translation quality and speed, overcoming traditional barriers

Discover best practices for segmenting and delivering translated content across various channels effectively


Webinar

Connecting Your Workforce with AI-Powered Multilingual Comms

Digital Communication and Change Expert, formerly of Wipro and IBM

Silva Cambie

SVP, Employee Communications, Poppulo

Caroline Daly

Join us for the third of our four-part webinar series dedicated to unpacking the intersection of IC and change—both everyday change and larger digital transformation programs. We will explore the role of change champions in driving strategic alignment and amplifying comms.

In this session, thought leader Silvia Cambie, Digital Communication and Change Expert, and formerly of Wipro and IBM, will zoom in on how sustainable change can be achieved through the effective identification, mobilization, activation and empowerment of change champions in organizations.

Using real-world examples, Silvia will illustrate how to leverage champion networks to drive transformation, particularly to support the adoption of innovative technologies like AI and GenAI.

This webinar is essential for HR practitioners and internal comms professionals, as well as anyone involved in change management and digital transformation. Don't miss the chance to learn how to turn change champion management and communication into key pillars of your transformation and adoption strategy.

How to identify, mobilize, and engage change champions to drive strategic alignment and enable digital transformation

Practical tips for overcoming resistance and turning sceptics into active participants

Techniques for effectively communicating complex change, including the adoption of AI and other innovative technologies across your organization

Methods to measure the impact and success of your change networks to ensure sustained progress

Moving the Needle on Strategic Alignment: Activating Change Champions for Effective Comms and Adoption

Founder and Chief Encouragement Officer at Change Oasis

Joss Mathieson

Employer Brand Manager at Deloitte Ireland

Leona O'Sullivan

Misalignment between your Employee Value Proposition (EVP) and the actual lived experience of your employees is never good. It can result in disengaged employees, decreased productivity, and high turnover rates, ultimately hindering company growth and innovation.

During times of change, which is near-constant today, most organizations are not paying enough attention to how their employees are or should be feeling. Yet understanding these emotions is central to creating the right culture, change readiness, and employee experience.

In this second of our four-part webinar series dedicated to unpacking the intersection of IC and change—both everyday change and larger transformation projects—we'll explore why aligning your EVP and emotional culture is critical to ensure that your comms land, drive the desired actions, and deliver the best employee experience.

During this webinar, Leona O'Sullivan, Employer Brand Manager at Deloitte Ireland, and Joss Mathieson, Founder and CEO at Change Oasis, will delve into the significant impact of EVP misalignment and emotional culture on an organization's ability to embrace change. You'll learn practical strategies to effectively communicate your EVP, align it with your change initiatives, and foster an emotionally positive, change-ready culture.

Understand the critical role of EVP and emotional culture in driving successful change initiatives

Identify common pitfalls and challenges of EVP misalignment

Get practical tips on how communicators can drive successful change by applying the SHIFT culture framework

The Impact of EVP Misalignment on Change and How to Get It Right

Capturing and maintaining the attention of your audience—whether it’s guests, customers, students, or employees—is more challenging than ever before. However, you can cut through the noise and drive engagement by inviting your audiences to contribute content. User-generated content is more than just a trend—it’s a transformative approach to level-up digital signage engagement.

By bringing user-generated content into your visual displays, you’re creating an opportunity for more authentic content, increasing connection and trust with your audience, and making the audience a more active participant rather than simply a passerby.

In our recent webinar with S. David Ramirez, Sr. Marketing Manager at TINT, Ivonne Aldaz, Marketing Director, Brand Insights at TINT, and Kelly Parisi, Director of Product Marketing at Poppulo, we highlighted the value of user-generated content across a variety of industries, including education, retail, hospitality, and more. If you’d like to watch the full webinar, it’s available 

. In this guide, we’ll summarize the key takeaways and provide insight into:

How user-generated content can help foster a deeper connection with your audience

Proved strategies for collecting and moderating content

How to enhance viewer interaction, boost brand loyalty, and drive more meaningful engagement

The Power of User-Generated Content for Digital Signage

Customer Comms

Founder & CEO at Integral

Ethan McCarty

Change is inevitable in business, but it often meets resistance from employees. Why do employees struggle with change, and how can effective communication bridge the gap? Join us for an insightful webinar where we delve into the employee motivation gap and discuss how unnecessary stress and lack of focus turn change into a threat rather than an opportunity.

Join us on September 4th at 11am ET / 4pm BST to hear from Ethan McCarty, CEO at award-winning employee experience agency, 

, and Heather Bicknell, Product Marketing Director at Poppulo, to learn about strategies for overcoming change fatigue and ensuring your comms deliver the desired outcomes. During the webinar, you’ll also get early access to key findings from Poppulo's latest study on IC and change comms. Learn how clear, strategic communication can alleviate stress, maintain focus, and drive successful organizational change.

Understand the underlying reasons why change is challenging for employees

Explore the impact of stress and distraction on employee motivation and performance

Gain actionable insights from Poppulo's study on IC and change comms

Learn practical strategies to enhance communication and support your teams through everyday and large organizational changes

The Change Opportunity: How IC Fuels Organizational Success

In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.

But understanding how to leverage analytics to assess and highlight the
effectiveness of internal communications efforts—plus knowing how to present those findings in a way that proves the value to leadership—requires a specific set of tools and knowledge to be successful.

In our recent webinar, Proving it: Leveraging Analytics to Showcase the Value of Internal Comms, Jackie Berg, Head of Research and Business Development at Brilliant Ink, and Heather Bicknell, Product Marketing Director at Poppulo, shared practical techniques for data collection and analysis, identifying key performance indicators (KPIs), and transforming insights into actionable results.

Whether you’re looking to justify additional investment in internal communication initiatives, refine your current strategies, or better demonstrate the value of IC, download this guide to become equipped with the tools and expertise needed to illustrate how communications drive business outcomes.

From Data to Value: Showcasing Internal Comms through Analytics

Editorial Director, Poppulo

Tim Vaughan

It’s time for a strategic communications reset. Strategic focus is key to company success, yet half of internal comms executives say they don’t strategize to deliver their top priorities.

Research shows strategic communicators are more influential in their organizations and enjoy higher levels of personal well-being than those who operate in advisory and supporting roles.

This executive brief, based on a Poppulo panel discussion— between Pia Stoklund, VP of Global Employee Communications & Engagement at Pandora, the world’s largest jewelry company, Sharn Kleiss, Strategy Partner for Employee Experience & Insights at Gallagher, and Poppulo’s Product Marketing Director, Heather Bicknell—explores the clear benefits of being a strategic communicator, what it means for internal communicators and the key skills that set strategic communicators apart.

– The Purpose of Internal Communications Today

– How Supportive, Advisory, and Strategic Internal Communications Differ

– The Multiple Benefits of Being a Strategic Communicator

– How to Become a More Strategic Communicator

HARMONY PLATFORM

HARMONY PLATFORM

PRODUCTS

HOW IT WORKS

SOLUTIONS

HARMONY PLATFORM

SOLUTIONS

USE CASES

FEATURED CASE STUDIES

Pax 8

Maximus

Valley Health

OUR COMPANY

OUR COMPANY OVERVIEW

OUR COMPANY

FEATURED CASE STUDY

CDK Global

RESOURCES

RESOURCES OVERVIEW

RESOURCES

FEATURED CONTENT

The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

PRICING

RESOURCES OVERVIEW

RESOURCES

FEATURED CONTENT

The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

Resources

UPCOMING WEBINAR – SEPTEMBER 25TH

The Impact of EVP Misalignment on Change and How to Get It Right

All Resources

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