General Manager, Employee Communications

Caroline Daly

Digital Transformation Leader, formerly of Unilever

Tom Brookes

Global Director of Communications and Corporate Affairs, formerly of Linklaters, EY and Barclays

Alistair Smith

Head of Communications

Dodi Axelson

Managing Director

Lisa Colella

The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.

If you couldn't join us live, don’t worry, you still can gain these critical insights on-demand here. You’ll hear how to:

Elevate Your Role: Transition from overseeing tasks that AI can automate to becoming a strategic advisor, harnessing uniquely human skills to guide organizational success.

Navigate Integration Challenges: Understand the complexities and avoid the pitfalls associated with embedding AI into internal communication strategies.

Reimagine the Internal Communication Function: Discover innovative approaches to redefine the communications role in an AI-driven landscape.

Drive Business Value: Learn how to thrive and contribute significantly to your organization's objectives by effectively leveraging AI advancements.

Don't miss this opportunity to equip yourself with the knowledge and strategies every employee comms professional will need in the age of AI.

Webinar

The Value Pivot: Shaping Comms Influence in the Age of AI

Internal Communications

Content Marketing Manager, Poppulo

 Christine Kendall

As we step deeper into 2025, the landscape of internal communications is rapidly evolving, driven by constant change and pervasive uncertainty both inside and outside the workplace. On top of these challenges, the explosion of AI and other new innovations has made it imperative that communicators keep up with the latest trends and embrace new technology to stay ahead of the competition and meet increasing productivity demands.

In our recent webinar, featuring Andrew Hubbard, Senior Director of Internal Communications at Poppulo, Asha Isaac, Head of Internal Communications and Culture Change at London Borough of Tower Hamlets, Ashley Dennison, Founder of CommsConsultants.com, and Gary Oxenham, Deputy Head of Internal Communications at KPMG, we explored the evolving landscape of internal comms in 2025, including the rapid advancements in AI, automation, and intuitive software that are set to redefine how we connect with employees across the globe.

In this executive brief, we’ll share the key takeaways from the webinar, including:

How AI can supercharge your comms strategies

Strategies to engage & inspire frontline workers

The importance of getting leadership comms right

Tips for making the biggest impact on the business in 2025

Executive Brief

Employee Communications in 2025: Key Strategies from Industry Experts

Employee Comms

Director of Content Marketing, Poppulo

Mic Wilborn

With digital signage, seeing is believing. Explore this lookbook to gain inspiration, get insight into top applications across a variety of industries, and explore what's possible with digital signage from Poppulo.

Depending on your industry or the challenges you're trying to solve, digital signage can mean many different things to many different people. The reason for that comes down to one thing: extensibility.

With Poppulo's digital signage platform, you can power virtually any application for any industry. So, while the applications can run the gamut from massive video walls to small meeting room signs, and full-screen promotional content or integrated, data-driven screens—it all falls under the umbrella of digital signage. That extensibility is one of the things that makes Poppulo's digital signage platform different, and lets your needs and your creativity guide you. If you can think it, you can do it.

This digital signage lookbook is designed to showcase multiple digital signage examples and installations, organized under four primary use cases: performance management, customer experience, facilities management, and employee communications.

This lookbook is not just a catalog of images; it's a source of inspiration and a guide to the endless possibilities that digital signage offers. Dive in, explore the examples, and start envisioning how digital signage can
transform your communication strategies and elevate your organization.

Use this lookbook to see what other companies are doing to reach and engage their audiences, and get you thinking about what you'd like to do with digital signage.

Whitepapers

Digital Signage Lookbook: Explore the Possibilities

Digital Signage

VP, Digital Signage Professional Services & Hardware

Joe Palomares

Director, Hardware Operations

Tom Rusch

Senior Manager, Global Field Services

Dave Rosen

Hardware Design Engineer

Lucas Chapin

When it comes to implementing or managing digital signage at scale—a lot of questions must first be answered. In this webinar, experts from Poppulo’s hardware team will cover the many technical details that must be considered before ever deploying a single piece of content to your digital signage, including best practices for hardware selection, implementation, and ongoing network management.

This webinar on-demand is ideal for IT/AV professionals, facility managers, and others looking to implement digital signage. Regardless of your expertise, Poppulo’s hardware team will shed light on things even the most seasoned IT/AV pros might not consider. Don’t miss this opportunity to gain valuable insights and practical tips from industry experts.

Top considerations that impact hardware selection

Tips to future-proof your hardware investment

Best practices for screen mount selection & physical installation

Why you need to consider remote monitoring & management for digital signage

Key Digital Signage Hardware Considerations

Director of Product Marketing

Kelly Parisi

Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.

Whether you’re setting up a new digital signage network or upgrading an existing system, our template is customizable to fit your specific requirements. It helps you define your business goals succinctly and align your selection criteria accordingly. Evaluate potential vendors on a wide array of crucial capabilities including system security, ease of use, scalability, and support. Our template guides you through asking the right questions to ensure you choose a vendor that can support your long-term objectives and provide a superior user experience for your team.

Essential questions for assessing scalability, security, integrations, and support

Planning Templates

Digital Signage RFP Template

Award-Winning Author and IABC EMENA Region Chair

Monique Zytnik 

Securing leadership support for internal communication initiatives can often feel like an uphill battle. Many communications professionals find it challenging to get executives to recognize the value of effective internal comms, making it difficult to drive engagement and alignment across the organization. But with the right strategies, communicators can bridge this gap and bring leadership on board, securing extra support and resources.

, Berlin-based global internal communication leader, award-winning author of 

Internal Communication in the Age of Artificial Intelligence

 and IABC EMENA Region Chair, where she’ll share key strategies to help communicators be seen and heard by leadership. Whether you’re looking to reinvent the way leadership views internal comms or simply discover fresh tactics to level up your comms investment, don’t miss this opportunity to get tips and insight from an experienced global comms leader.

Strategies for getting leadership support for internal communication

How to use data to craft a narrative around the impact of comms

The importance of tying comms back to business goals

Winning Over Your Leaders: How To Get The Recognition Internal Communication Deserves

Leadership

Founder and Chief Encouragement Officer at Change Oasis

Joss Mathieson

Chief Executive Officer at VMA Group

Andrew Harvey

Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.

Join us on February 25th to hear from Andrew Harvey, an IC recruiter and Chief Executive Officer of VMA GROUP, and Joss Mathieson, Chief Encouragement Officer at Change Oasis, who will share invaluable insights and practical advice drawn from years of research and personal experience within internal comms. This session will highlight key findings from VMA GROUP’s extensive studies, including perspectives on the role and expectations of IC functions.

Register today to learn how to elevate your IC career and deliver outstanding internal communications within your organization. Don't miss this chance to gain expert knowledge and actionable tips for career advancement in internal communications.

How CEOs view the IC role and what they want out of IC functions

The biggest mistakes that internal communicators make today

Top 3 ways to develop a successful career in IC

The link between career development and the delivery of great internal comms

Where IC is going and how internal communicators can prepare for the future

How to Build a Successful Career in Internal Communications: Insights from an IC Recruiter

Over the past two decades, digital signage has transformed the hospitality industry, becoming an essential tool for elevating guest experiences, improving staff communication, and boosting revenue. From interactive lobby concierge screens and personalized messaging on readerboards, to real-time updates and branded upsell opportunities, digital signage continues to redefine how hotels and resorts connect with guests and employees.

During Poppulo’s Forward ’24 virtual webinar series, Venessa Wiist, Poppulo’s Director of Customer Success, and Sean Rochambeau, Solutions Engineer at Poppulo, explored the innovative trends in digital signage for the hospitality industry, including how top innovators utilize technology to create memorable, customized guest experiences and streamline internal communications. You can watch the full session, 

Exploring the Latest Digital Signage Trends in Hospitality

This executive brief explores the key takeaways from the webinar, including how to create personalized and interactive experiences to drive guest satisfaction and loyalty, new digital signage use cases for upselling services, promoting events, and driving onsite purchases, and how digital signage improves communication between staff and guests.

Hospitality in the Digital Age: How Signage is Revolutionizing the Guest Experience

Digital signage has revolutionized communication within universities and colleges, enhancing the experience for students, faculty, and visitors. Over the last 20 years, digital signage has evolved from simple display screens to sophisticated networks that integrate with various campus systems, providing dynamic and interactive content catered to the right audiences for any campus location. The ability to deliver real-time information, promote events, and ensure safety through emergency alerts has made digital signage an indispensable tool in higher education.

As part of Poppulo’s Forward ‘24 virtual webinar series, we brought together industry leaders from Penn State University, the University of Nebraska, and West Virginia University to share their insights on the latest trends and best practices in digital signage for higher education. The discussion highlighted how colleges and universities have adopted innovative solutions to connect with their campus communities more effectively.

From interactive wayfinding kiosks and emergency alerts to dynamic menuboards and student communications, digital signage is being used in diverse ways to improve campus operations and enhance the overall experience for students and staff. You can watch the full session, 

Redefining Campus Comms: A Panel Discussion on Digital Signage Trends

This executive brief summarizes the key takeaways from the webinar, providing a comprehensive overview of the most impactful trends in digital signage for higher education. We’ll share real-world examples of how top universities are leveraging this technology, strategies for setting up and managing a signage network, and the benefits of using dynamic content to engage and inform the campus community.

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The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

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FEATURED CONTENT

The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

ON-DEMAND WEBINAR

The Value Pivot: Shaping Comms Influence in the Age of AI

Resources

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