Content Marketing Manager, Poppulo

 Christine Kendall

Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.

But in a business environment defined by constant transformation, the ability to navigate change successfully is crucial for organizational resilience and growth. Given how often IC teams communicate about change-related things, this template looks at campaign structure through the lens of change comms, but is equally applicable to other types of campaigns.

When it comes to change—organizational restructuring, implementing new technologies, redefining corporate culture, or simply getting employees to adopt a new process—effectively communicating is crucial to achieving organizational goals. However, many companies find
it challenging to engage employees and stakeholders throughout this process, risking confusion and resistance.

To lay the groundwork for successful transformation, communicators must develop a well-crafted campaign plan that aligns employees and stakeholders with organizational goals, builds trust and transparency, and reinforces desired behaviors.

These templates aim to provide a clear framework for creating a powerful communication campaign that not only conveys critical information but also motivates and unites your workforce around change.

Use these templates to clearly define your change campaign goals and audience, identify what success looks like for your campaign, and develop a channel plan to clearly communicate with your target audience.

Whitepapers

A Guide to Crafting an Effective Comms Campaign Strategy & Plan

Employee Comms

Zora Artis GAICD SCMP

Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.

In this engaging session, you’ll learn practical approaches to human-centered leadership, AI integration, inclusive practices, and sustainability-driven strategy to help future-proof your organization.

In this webinar, you’ll discover how to:

Cultivate human-centered communication that fosters psychological safety and trust

Use AI and data-driven insights while balancing technology with empathy

Develop inclusive leadership practices that engage and empower diverse voices

Embed sustainability into your communications to align purpose with action

Webinar

Future-Proof Your Leadership Comms: Trends and Strategies for 2025

If you’re dedicated to IT security, this whitepaper is for you.

The importance of IT in the modern world cannot be overstated. When it comes to digital signage security, the more you know, the better off you are—especially because all digital signage software platforms are far from equal in the key consideration of security.

Our whitepaper breaks down the top tenets of security digital signage, along with insights into what to consider improving for your digital signage networks overall security posture.

The three tenants of IT security and digital signage platforms 

How GDRP compliance impacts your signage network

Integrating with third-party identity providers (IDPs)

What You Need to Know About Digital Signage Security

Crisis

Leadership

Customer Success Engineer at Poppulo

Drew Magee

Digital Signage Administrator at The University of Nebraska

Nate Morris

Systems Design Specialist at Penn State University

Curtis Thompson

Graphic Design Specialist at Penn State University

Jeff Sechler

Digital Visual Communication Specialist at West Virginia University

Steve "Chewie" Stavar

For years, digital signage has transformed how universities and colleges communicate with their students, visitors, and faculty. From interactive displays and wayfinding systems to emergency alerts and event promotions, digital signage is not only enhancing the student and employee experience but also improving campus operations.

Join us for a panel-style webinar that will bring together industry leaders in higher education to discuss the most impactful trends in digital signage. Discover how institutions are adopting innovative solutions to connect with students, faculty, and visitors like never before.

Top use cases for digital signage on university campuses

How to set up your signage network to streamline content contribution and management

Real-world examples of how top universities are using digital signage to communicate with students, visitors, and faculty

How dynamic content can enhance engagement and foster community

Forward: Focus Session

Redefining Campus Comms: A Panel Discussion on Digital Signage Trends

Director of Customer Success at Poppulo

Venessa Wiist

Solutions Engineer at Poppulo

Sean Rochambeau

Over the last 20+ years, digital signage has become a key tool for enhancing the overall guest experience, improving staff communication, and driving revenue growth. From interactive virtual concierge screens in the lobby to real-time updates and personalized messaging on readerboards, and screens that can be used to upsell custom branding packages, digital signage is still shaping how hotels and resorts engage with their guests and employees.

Join us for an exclusive webinar, where we’ll explore the cutting-edge trends in digital signage for the hospitality industry. You’ll discover how the industry’s top innovators are utilizing technology to create memorable, customized guest experiences and streamline internal communications.

How to create personalized and interactive experiences that drive guest satisfaction and loyalty

Unlock new digital signage use cases for upselling services, promoting events, and driving onsite purchases

How digital signage can improve communication between staff and guests, streamline check-in processes, and support real-time updates

The latest digital signage hardware trends for hotels

Exploring the Latest Digital Signage Trends in Hospitality

Customer Comms

Enterprise Customer Success Manager at Poppulo

Courtney Wood

Director of Sign Animation at Station Casinos

Richard J. Van Rhyn

Director of Marketing at Choctaw Casino & Resort

Thomas O'Sullivan

Join us for an exclusive deep dive into how digital signage revolutionizes casino operations and the guest experience at the same time. From managing progressives and jackpots to optimizing table game management, and driving revenue through targeted promotions, this session will share best practices for optimizing every aspect of your casino digital signage. We’ll also explore the specific hardware solutions tailored to the unique demands of the gaming floor, demonstrating the ROI potential of takeovers, labels, and ad revenue generation.

Our expert panel will feature industry veterans from Vegas and Tribal casinos, while Poppulo experts will demo powerful reporting and analytics tools, showing how your team can leverage digital signage to boost profits and track success.

Don't miss this opportunity to learn how digital signage can maximize your casino's performance and revenue! Attendees will learn:

How to drive ROI with takeovers, labels, and ad revenue generation using targeted digital signage

Strategies like dayparting to boost member loyalty

About new reporting tools to track performance and unlock revenue streams by selling advertising space

Unlocking the Power of Digital Signage for Casinos

Organizational change is not just necessary; it’s relentless. However, with the rapid rate of change coupled with the complexity of today’s workplace, driving transformation has never been harder, with employee support at an all-time low. Whether it’s a shift in leadership, a restructuring of teams, the adoption of new technologies, or simply managing the everyday changes that occur in business, the process of change often sparks uncertainty, resistance, and confusion. These challenges are amplified when communication is unclear, inconsistent, or poorly executed.

At Poppulo, we’ve seen how effective communication enables change—and more importantly—how communicators themselves are the agents of change within their organizations. To further explore the relationship between communications strategy and driving organizational change, we partnered with Censuswide to survey a group of IC professionals across the US and UK. The survey sheds light on the factors that impact
the efficacy of change within an organization and offers insight into how the right communications strategy and platform can help communicators more easily manage the complexities of change.

This whitepaper explores the survey findings, highlighting the critical role that strategic communication plays in not only helping your company manage through change, but also helping employees embrace it, with helpful tips on how to manage increased levels of employee resistance to change. By leveraging the appropriate tools and approaches, organizations can transform the daunting task of change into a catalyst for growth and innovation.

Navigating Change: How Internal Communication Impacts the Success of Organizational Transformation

Change

Effective internal communication serves as the backbone of organizational success, fostering a culture of transparency, collaboration, and engagement. However, communication is not merely about disseminating information—it’s about understanding how that information resonates with employees and drives organizational objectives. This is where the power of analytics comes into play.

Imagine being able to measure employee engagement with your communications, understand their preferences, and tailor messages that truly resonate. Picture having the ability to identify communication gaps and address them proactively. This is the transformative potential of analytics in internal communications.

In this guide, we will explore the key takeaways from our recent webinar, 

From Metrics to Mastery: How National Grid Transformed Communications with Measurement

, Senior Manager, Content and Channels, Colleague Communications, at National Grid, and 

, Senior Director of Internal Communications & Engagement at Poppulo, discussed how leading organizations like National Grid and Poppulo utilize advanced measurement practices to transform their internal communications.

Best practices for using metrics to derive important insights into comms performance

Strategies for improving employee engagement with targeted campaigns

How the right comms platform can help save time on reporting

How Poppulo Analytics can help demonstrate the value of comms to company stakeholders

Executive Brief

Measuring Success: Analytics is a Catalyst for Effective Internal Comms at National Grid

Measurement

Product Marketing Director, Poppulo

Heather Bicknell

AI Guy at Poppulo

Sanjay Rakshit

Language is a core aspect of identity and plays a crucial role in how we connect and communicate. With 56% of US employers expecting a growing demand for foreign language skills in the next five years, the pressure is on communicators to meet the needs of a multilingual workforce.

And the benefits of embracing the needs of a multilingual workforce are clear: expanding market reach, enhancing customer service, and fostering diverse perspectives. But how can organizations efficiently manage multilingual communications?

Join us for our next webinar to explore how communicators can leverage what's new in Poppulo to improve how they communicate with employees' native language.

We’ll delve into the latest advancements in machine translation using generative AI, discuss strategies for ensuring high-quality translations, and demonstrate how to streamline the process of delivering translated content to diverse employee segments and channels at scale.

Understand the increasing demand for multilingual communication in the workplace and its impact on organizational success

Learn how to leverage Poppulo's new AI-powered language translation capabilities to enhance translation quality and speed, overcoming traditional barriers

Discover best practices for segmenting and delivering translated content across various channels effectively


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The Ultimate Guide to Internal Comms Strategy

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The Ultimate Guide to Internal Comms Strategy

The Multi-Million Dollar Impact of Communication on Employee & Customer Experience

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UPCOMING WEBINAR – DECEMBER 11TH

Future-Proof Your Leadership Comms: Trends and Strategies for 2025

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