Mossy O'Mahony, Poppulo's chief product strategist, shows you how to avoid the pitfalls of measuring in silos and how to overcome the barriers to effective measurement.
Key takeaways:
- Find out the key benefits of measuring across channels for a more holistic picture of communications performance
- Learn how to manage and measure communications across key digital channels; email, intranet and video
- Get tips on how to overcome the obstacles to cross-channel measurement
- Why combining data with employee demographics will give richer engagement insights
- How you can use measurement to inform editorial decisions, improve results, and prove the value of your communications
This webinar was recorded before Newsweaver evolved to Poppulo.