Capturing and maintaining the attention of your audience—whether it’s guests, customers, students, or employees—is more challenging than ever before. However, you can cut through the noise and drive engagement by inviting your audiences to contribute content. User-generated content is more than just a trend—it’s a transformative approach to level-up digital signage engagement.
By bringing user-generated content into your visual displays, you’re creating an opportunity for more authentic content, increasing connection and trust with your audience, and making the audience a more active participant rather than simply a passerby.
In our recent webinar with S. David Ramirez, Sr. Marketing Manager at TINT, Ivonne Aldaz, Marketing Director, Brand Insights at TINT, and Kelly Parisi, Director of Product Marketing at Poppulo, we highlighted the value of user-generated content across a variety of industries, including education, retail, hospitality, and more. If you’d like to watch the full webinar, it’s available on-demand here. In this guide, we’ll summarize the key takeaways and provide insight into:
- How user-generated content can help foster a deeper connection with your audience
- Proved strategies for collecting and moderating content
- How to enhance viewer interaction, boost brand loyalty, and drive more meaningful engagement
