The Digital Signage Landscape, Explained

Digital signage is rapidly evolving, becoming a key driver of engagement and communication across industries. As the landscape shifts and expands, keeping up with the latest trends and insights is essential for staying ahead. At Poppulo, we’re committed to empowering you with cutting-edge solutions and data-backed strategies. That's why we partner with industry leaders like AVIXA to deliver timely, impactful insights into the growing world of digital signage.

In this sneak peek, AVIXA highlights the latest developments in the digital signage space. From emerging technologies to changing market dynamics, their findings offer valuable perspective on how businesses can harness the full potential of digital signage. At Poppulo, we're excited to share this with you as part of our ongoing mission to help you stay informed and ahead of the curve.

Digital Signage Makes Its Mark
With visuals securely locked in place as the medium of choice, and underlying technologies both improved and less expensive, digital signage is profoundly transforming communication in both public and private spaces. Based on technologies like LCD, LED, and projection, these systems display multimedia content in real-time, offering engaging and visually compelling ways to convey information, promote products, and enhance experiences.

According to AVIXA's Industry Outlook and Trends Analysis (IOTA) reports, the digital signage market within professional audiovisual (pro AV) is projected to reach $41.4 billion by 2024, growing at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2029. This significant growth highlights its continuing adoption across various sectors, in ranked order by the relative sizes of the markets for digital signage.

Retail: Enhancing Shopping Experiences
Digital signage has further enabled in-store experiences to differentiate themselves (and benefit from) online shopping. It does so by providing dynamic product displays, interactive kiosks, and promotional content, sometimes tailored to the specific shopper:

• Promote Products and Sales: Vivid advertisements, discounts, and sales events attract customer attention and encourage purchases.
• Interactive Product Information: In-store kiosks help customers search for products, compare features, and read reviews, bridging online and offline shopping.
• Brand Messaging: Digital screens convey brand values and lifestyle imagery, creating deeper customer connections.

Hospitality: Enhancing Guest Experiences
Within hospitality digital signage facilitates improvements in the guest experience and streamlined operations:

• Check-In and Welcome Messages: Displays provide a vehicle for welcoming guests and highlighting amenities or services.
• Event Information: In convention centers and hotels event spaces, signage displays schedules and updates, ensuring smoother audience engagement.
• Menu Boards: For QSR restaurants and cafes digital menus display up-to-date items and promotions.

Transportation: Informing and Guiding Travelers
With massive logistical requirements, transportation hubs have large volumes of information to pass along to travelers as they seek to make the travel experience simpler, easier, and more enjoyable. Digital signage makes this possible in many ways:

• Real-Time Updates: Displays provide real-time information on arrivals, departures, and delays, keeping travelers informed.
• Wayfinding: Interactive maps and directional signage assist travelers in navigating complex transportation hubs.
• Advertising and Promotions: Digital billboards advertise local attractions and services, generating additional revenue streams.

Corporate: Streamlining Internal Communication
In corporate settings, where productivity and employee satisfaction are paramount, digital signage enhances internal communication and engagement:

• Corporate Communication: Displays broadcast announcements, news, and updates in common areas, ensuring timely information dissemination.
• Meeting Room Management: Digital signage integrated with scheduling systems displays meeting room availability and schedules, streamlining booking processes.
• Employee Training and Recognition: Training videos, onboarding information, and recognition messages foster a positive work environment.

Education: Enhancing Learning Environments
Educational institutions use digital signage to create dynamic and interactive learning environments:

• Information Dissemination: Schools and universities use displays to communicate schedules, event announcements, and emergency alerts.
• Interactive Learning: Digital whiteboards and displays enhance classroom learning through multimedia presentations and real-time content sharing.
• Campus Wayfinding: Digital wayfinding systems help students and visitors navigate large campuses efficiently.

Healthcare: Improving Patient Experiences
Digital signage improves patient experience and operational efficiency in healthcare settings:

• Patient Information: Screens in waiting areas provide health tips, appointment information, and advice, reducing perceived wait times.
• Wayfinding: Hospitals use digital wayfinding systems to help patients and visitors navigate facilities, improving overall satisfaction.
• Staff Communication: Displays broadcast important information and training content to healthcare professionals.

With each of these use cases emerging, more and more AV integration firms are getting involved in the deployment of digital signage solutions, particularly as other offerings, like conferencing and collaboration become more commoditized. As we at AVIXA have said many times both now and before the pandemic, differentiation through expanded offerings is the key to long term success for both providers and their clients. And the experience economy offers fertile ground to do so!

You can find information about how to access the full report from Avixa here. If you’re interested in learning more about digital signage for your industry, let us know—we’re here to help.