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Like never before, internal communicators have the technologies that provide the data we need to deliver the right content to the right audience at the right time, and in the format employees want.
It enables us to get really rich insights into levels of engagement and we can target content dynamically to those audiences.
But with all this technology and access to all this people data, there has never been a greater need to personalize content and make it relevant to the people receiving it.
Because relevance is everything. If employees are getting comms that are not relevant to them they just don't want to know – and it undermines the credibility of the IC team.
These Top Tips, from Poppulo's webinar with Brilliant Ink's Ann Melinger and Jackie Berg: From data to insights: Using employee data to create more personal and measurable communications, shows how you can take advantage of technologies and people data to make your communications more effective.
Joanna Hall
Founder and Owner
Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.
Securing leadership support for internal communication initiatives can often feel like an uphill battle. Many communications professionals find it challenging to get executives to recognize the value of effective internal comms, making it difficult to drive engagement and alignment across the organization. But with the right strategies, communicators can bridge this gap and bring leadership on board, securing extra support and resources.
Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.
