Poppulo now reaches 50 million employees globally
Read the announcement
No matter how many variations of the old saying, “fail to prepare, prepare to fail” you’ve heard, it’s as true today as ever it was, and it’s not going to change anytime soon.
But can you succeed without having a strategy? Sure, people can succeed in life without a grand plan, but companies in today’s world rarely have any chance of survival without clear business goals and objectives—and strategies for achieving them.
More often than not, organizations have no long-term employee communications strategy in place. The 2022 Gallagher State of the Sector report showed that a mere 31% of respondents say they have an overarching internal communication strategy in place.
Leaders lack the vision, fail to provide enough support, or simply are not inspired to drive initiatives around employee communications. And in other instances, developing a strategy is seen as time-consuming and challenging.
So, to make it easier, to cut through and break down negative perceptions, to show a clear path to a successful workplace communications strategy, we’ve created these Top Tips.
Tim Vaughan
Editorial Director, Poppulo
As we enter 2025, employee communication professionals face a landscape defined by constant change and pervasive uncertainty, both inside and outside the workplace. In this dynamic environment, the future of internal communications in the era of AI has become a highly debated topic.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
