A Guide to Crafting an Effective Comms Campaign Strategy & Plan

Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.

But in a business environment defined by constant transformation, the ability to navigate change successfully is crucial for organizational resilience and growth. Given how often IC teams communicate about change-related things, this template looks at campaign structure through the lens of change comms, but is equally applicable to other types of campaigns.

When it comes to change—organizational restructuring, implementing new technologies, redefining corporate culture, or simply getting employees to adopt a new process—effectively communicating is crucial to achieving organizational goals. However, many companies find
it challenging to engage employees and stakeholders throughout this process, risking confusion and resistance.

To lay the groundwork for successful transformation, communicators must develop a well-crafted campaign plan that aligns employees and stakeholders with organizational goals, builds trust and transparency, and reinforces desired behaviors.

These templates aim to provide a clear framework for creating a powerful communication campaign that not only conveys critical information but also motivates and unites your workforce around change.

Use these templates to clearly define your change campaign goals and audience, identify what success looks like for your campaign, and develop a channel plan to clearly communicate with your target audience.