Register Now for Pop Summit Live on April 9, 2025
Learn More
Everywhere we look, it’s clear that Artificial Intelligence (AI) is having its breakout moment—especially in the world of work. 2023 has been a pivotal year for the development and adoption of generative AI tools, and we’re only seeing the tip of the iceberg with AI-powered chatbots, like ChatGPT, Microsoft’s Bing, and Google’s Bard.
Many communications professionals are optimistic about the possibilities that generative AI brings and see opportunities for streamlining the way they communicate, improving the content ideation and development process, and identifying trends and insights that can inform future strategies.
However, optimism is also mixed with caution and concerns, specifically around the ethical implications of AI and the potential threat that it poses to internal communication jobs.
We explored today’s current AI landscape for employee communicators in a webinar, Harnessing the Power of AI: Best Practices for Internal Communications Teams with Mark Dollins, President of North Star Communications Consulting. The full webinar is available for you to watch here—but we’ve wrapped up the key takeaways in this executive brief.
Here, we’ll explore how organizations are successfully incorporating AI in their internal comms strategies, tips for adopting AI with an eye toward ethics, compliance, values, and ESG (Environmental, Social, and Governance) strategies, and share some benchmark survey data that illustrates the current AI adoption among professional communicators.
Whether you’re already using AI as part of your comms strategy or you have yet to dive into the AI tools that are available today, keep reading to learn helpful and practical insights on how to leverage AI for employee comms.
Mark Dollins
President of North Star Communications Consulting
Christine Kendall
Content Marketing Manager, Poppulo
Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.
Securing leadership support for internal communication initiatives can often feel like an uphill battle. Many communications professionals find it challenging to get executives to recognize the value of effective internal comms, making it difficult to drive engagement and alignment across the organization. But with the right strategies, communicators can bridge this gap and bring leadership on board, securing extra support and resources.
Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.
