Poppulo now reaches 50 million employees globally
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Deskless workers are the backbone of essential industries such as manufacturing, healthcare, retail, transportation, and other sectors that play a key role in supporting the global economy.
Despite making up 80% of the global workforce, deskless employees are often overlooked when it comes to receiving the necessary tools and support to successfully do their jobs— and to help them feel engaged and integral to their company.
And since many don’t have access to devices such as laptops and cell phones while they’re on the job, they simply don’t receive the critical information they need to get work done.
But when the pandemic slowed the world down and forced many desk workers to work remotely, it highlighted the importance of these frontline workers and made it clear that it was time for companies to invest in technology to support, communicate with, and engage this critical segment of the workforce.
In this executive brief, we explore the key takeaways from the Poppulo webinar with Ann Melinger, CEO of Brilliant Ink: Reaching the Unreachable: Why It’s Time to Connect With Your Hard-to-Reach Employees.
Ann Melinger
CEO of Brilliant Ink
Christine Kendall
Content Marketing Manager, Poppulo
As we enter 2025, employee communication professionals face a landscape defined by constant change and pervasive uncertainty, both inside and outside the workplace. In this dynamic environment, the future of internal communications in the era of AI has become a highly debated topic.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
