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CEOs and business leaders today want their internal communication professionals to be business people first, communicators second.
This is backed up by surveys that show business acumen is in the top 10 skills and competencies that internal communicators need. Yet a VMA Group survey in 2018 highlighted business acumen as the skill and competency they lacked most.
Of course, this is not a new problem. As Amit Bajaj, CEO of Tata Consultancy Services Europe told IC Kollectif: “Business acumen, co-existing with communications expertise, is the foundation of good internal communication. IC pros should know how the business works, its strengths, weaknesses, and opportunities. They should have an overall sense of everything that happens inside and envisage the future.”
In a recent Poppulo white paper, Going beyond engagement: The business value of internal communications for the C-Suite, the CEO of Artis Advisory, Zora Artis, explored what communication professionals need to do to be strategic advisors in an environment of constant challenge and change.
In this guide, Zora focuses on the key competencies and characteristics that communication professionals need if they want to become more rounded and strategic. At the center of these is the foundational one of business acumen.
Zora Artis GAICD SCMP
CEO
The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.
As we step deeper into 2025, the landscape of internal communications is rapidly evolving, driven by constant change and pervasive uncertainty both inside and outside the workplace. On top of these challenges, the explosion of AI and other new innovations has made it imperative that communicators keep up with the latest trends and embrace new technology to stay ahead of the competition and meet increasing productivity demands.
With digital signage, seeing is believing. Explore this lookbook to gain inspiration, get insight into top applications across a variety of industries, and explore what's possible with digital signage from Poppulo.
