A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
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The following example has been filled in with basic information to demonstrate how the template should be used. Keep in mind that each organization and situation is different. Based on the complexity of your organization, you may have many more employees and communication needs and changes will be different based on what you are specifically communicating. The key is to have a master employee template to get you in the habit of considering all possibilities.
As with most communication plans, really take the time to identify ALL of your employees, not just those returning from remotely working from home.
Priya Bates
President, Inner Strength Communication Inc.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
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