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The purpose and use of the office changed when hybrid work became the norm. But did your approach to in-office communications and space management evolve at the same time?
The modern workplace has gone through a transformation—both in how office space is designed and used, as well as how communications are delivered for on-site, remote, and frontline employees. Prior to the pandemic, many businesses created neighborhoods for specific teams, delivering relevant communications to those employees via digital signage, while remote employees relied on a combination of email and mobile to receive company information. And frontline workers typically received business communications through a mix of digital signage and in-person meetings. Then the pandemic hit. Many offices were either partially or completely shut down for an extended period. A renewed focus on communicating effectively with a remote workforce emerged, while news cycles were awash with musings about whether in-office work was a thing of the past.
When the dust settled, businesses evaluated when and how—or if—they should welcome employees back to the office. It’s clear now that the office isn’t going anywhere. But things will need to change.
That means the way we think about and use the office must change. It can’t be a warehouse of workers any longer. Instead, it will be a place to collaborate. A place for certain meetings that are more productive when held in person. A place that employees can choose to come to based on their needs on any given day. A place designed to optimize the employee experience.
In this guide, we’ll walk through how companies can provide dynamic communications to on-site employees, while also enabling advanced desk hoteling and space management functionality, creating the type of employee experience your workforce will expect. And as we know from the staggering employee attrition rates of recent years, if people don’t get the workplace experience they expect, they don’t stick around.
Mic Wilborn
Director of Content Marketing, Poppulo
Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.
Securing leadership support for internal communication initiatives can often feel like an uphill battle. Many communications professionals find it challenging to get executives to recognize the value of effective internal comms, making it difficult to drive engagement and alignment across the organization. But with the right strategies, communicators can bridge this gap and bring leadership on board, securing extra support and resources.
Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.
