
GUIDES
Employee Communicators: How to Increase Your Business Value & Influence
About this Guide
The past two years have shown just how business-critical employee communication is for organizations.
But with continuing global economic uncertainty and tight comms budgets there is increasing pressure on workplace communication professionals to ensure their work adds business value.
It’s a challenge, but also a great opportunity for IC and HR to focus their efforts on bottom-line, operational-oriented, business goals that are high on the executive agenda—and at the same time increase their influence across their organizations.
This guide explores how effective employee communication:
- Improves operational excellence that impacts the bottom line
- Directly influences business results across different industries
- Needs to be orchestrated and targeted to specific audiences through multiple channels to land relevant information to the right people, when and where they need it
Authors

Susan Slagle
Sr. Director, Customer Strategy & Value

Joe Heddy
Manager, Enterprise Sales

Kristy Alexander
Senior Business Value Engineer
Related content

The Value Pivot: Shaping Comms Influence in the Age of AI
The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.