Inspired Gear

Poppulo now reaches 50 million employees globally

Read the announcement

Poppulo
Return to resources
From Data to Value: Showcasing Internal Comms through Analytics
EXECUTIVE BRIEF

From Data to Value: Showcasing Internal Comms through Analytics

About this Executive Brief

In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.

But understanding how to leverage analytics to assess and highlight the
effectiveness of internal communications efforts—plus knowing how to present those findings in a way that proves the value to leadership—requires a specific set of tools and knowledge to be successful.

In our recent webinar, Proving it: Leveraging Analytics to Showcase the Value of Internal Comms, Jackie Berg, Head of Research and Business Development at Brilliant Ink, and Heather Bicknell, Product Marketing Director at Poppulo, shared practical techniques for data collection and analysis, identifying key performance indicators (KPIs), and transforming insights into actionable results.

Whether you’re looking to justify additional investment in internal communication initiatives, refine your current strategies, or better demonstrate the value of IC, download this guide to become equipped with the tools and expertise needed to illustrate how communications drive business outcomes.

Author

Christine Kendall

Christine Kendall

Content Marketing Manager, Poppulo

Contributor

Jackie Berg

Jackie Berg

Head of Research & Business Development

Related content

Navigating Change: How Internal Communication Impacts the Success of Organizational Transformation

Navigating Change: How Internal Communication Impacts the Success of Organizational Transformation

Organizational change is not just necessary; it’s relentless. However, with the rapid rate of change coupled with the complexity of today’s workplace, driving transformation has never been harder, with employee support at an all-time low. Whether it’s a shift in leadership, a restructuring of teams, the adoption of new technologies, or simply managing the everyday changes that occur in business, the process of change often sparks uncertainty, resistance, and confusion. These challenges are amplified when communication is unclear, inconsistent, or poorly executed.

Employee Comms
Change
Measuring Success: Analytics is a Catalyst for Effective Internal Comms at National Grid

Measuring Success: Analytics is a Catalyst for Effective Internal Comms at National Grid

Effective internal communication serves as the backbone of organizational success, fostering a culture of transparency, collaboration, and engagement. However, communication is not merely about disseminating information—it’s about understanding how that information resonates with employees and drives organizational objectives. This is where the power of analytics comes into play.

Measurement
Connecting Your Workforce with AI-Powered Multilingual Comms

Connecting Your Workforce with AI-Powered Multilingual Comms

Language is a core aspect of identity and plays a crucial role in how we connect and communicate. With 56% of US employers expecting a growing demand for foreign language skills in the next five years, the pressure is on communicators to meet the needs of a multilingual workforce.

Employee Comms