Poppulo now reaches 50 million employees globally
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In today’s competitive business landscape, it’s increasingly important to showcase the impact and value of internal communication efforts. IC teams that use data-driven strategies can ensure their communications contribute to business success—and, most importantly, that they have the proof to back it up.
But understanding how to leverage analytics to assess and highlight the
effectiveness of internal communications efforts—plus knowing how to present those findings in a way that proves the value to leadership—requires a specific set of tools and knowledge to be successful.
In our recent webinar, Proving it: Leveraging Analytics to Showcase the Value of Internal Comms, Jackie Berg, Head of Research and Business Development at Brilliant Ink, and Heather Bicknell, Product Marketing Director at Poppulo, shared practical techniques for data collection and analysis, identifying key performance indicators (KPIs), and transforming insights into actionable results.
Whether you’re looking to justify additional investment in internal communication initiatives, refine your current strategies, or better demonstrate the value of IC, download this guide to become equipped with the tools and expertise needed to illustrate how communications drive business outcomes.
Christine Kendall
Content Marketing Manager, Poppulo
Jackie Berg
Head of Research & Business Development
As we enter 2025, employee communication professionals face a landscape defined by constant change and pervasive uncertainty, both inside and outside the workplace. In this dynamic environment, the future of internal communications in the era of AI has become a highly debated topic.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
