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Can you remember the last time you visited a business or store without seeing a screen? While you may not always notice it, digital signage is everywhere. From the moment you walk out the door, you’re met with digital menus in your local coffee shop, advertisement screens in front of retail businesses, digital directories at the office, and TV screens sharing wait times at the doctor—and that’s just scratching the surface.
With an infinite number of use cases and possibilities, businesses in all industries are embracing digital signage as a way to get critical information across and leave a lasting impression on employees and visitors, while pushing forward with digital transformation and propelling themselves into the future.
And when COVID-19 transformed the way we work and live, digital signage became the best way to communicate health and safety information, announce new guidelines, and share updated policies at a moment’s notice. Despite the initial shift toward remote work, 77% of Fortune 100 companies have reopened offices under a hybrid work model as of March 2023—meaning that their workforce is coming into the office in some capacity. And businesses of all sizes are following suit.
These office workers need access to updated information—not only to be aware of new policies and other key messages, but also to feel welcome, valued, and reassured that the business has their best interest
at heart.
At Poppulo, we’re committed to helping our customers communicate more effectively in a digital world. Whether you’ve got 10 digital screens or 1,000—or you’re just starting on the digital signage journey—we want to ensure you know how to get the most out of your investment. So, we’ve created this guide to help you on your digital signage journey, from preimplementation to content creation and governance.
Keep reading to learn the top digital signage tips and best practices from customers across all industries.
Mic Wilborn
Director of Content Marketing, Poppulo
With digital signage, seeing is believing. Explore this lookbook to gain inspiration, get insight into top applications across a variety of industries, and explore what's possible with digital signage from Poppulo.
When it comes to implementing or managing digital signage at scale—a lot of questions must first be answered. In this webinar, experts from Poppulo’s hardware team will cover the many technical details that must be considered before ever deploying a single piece of content to your digital signage, including best practices for hardware selection, implementation, and ongoing network management.
Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.
