Poppulo now reaches 50 million employees globally
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This is a companion guide to Zora Artis' previous white paper and How-To guide for Poppulo: Going Beyond Engagement: The Business Value of Internal Communications for the C-Suite; and Business Acumen in Internal Communications, Why it Matters and How to Build It.
In this guide, Zora focuses on the takeaways from the C-suite executives and senior communication professionals she interviewed, and who realized business growth through well-executed strategic and tactical internal communication. It illustrates practical examples of what’s worked well and could be adapted, or be a seed of inspiration for your own organization.
The organizations whose senior executives she interviewed—and who are reflected here in 12 case-studies—ranged from innovative pure-play and omnichannel brands, mid-size private enterprises, and public sector enterprises to multi-national corporations across a breadth of industry sectors.
Zora Artis GAICD SCMP
CEO
As we enter 2025, employee communication professionals face a landscape defined by constant change and pervasive uncertainty, both inside and outside the workplace. In this dynamic environment, the future of internal communications in the era of AI has become a highly debated topic.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
