A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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Line managers play a crucial role in articulating company communications and providing feedback to senior management. As the workplace changes radically – driven by a range of inter-linking factors such as technological advancements, talent shortages, remote working, and sky-high urban property prices – the role of the line manager in this context is going to become even more critical.
Yet, rightly or wrongly, they are consistently seen as being poor communicators. Year after year, poor line manager communication skills occupies the unenviable No 1 slot in the Gatehouse State of The Sector list of barriers to successful internal communications, followed by 'not fit for purpose technology'. While the latter can be sorted by adopting technology such as Poppulo, what can be done to improve the comms skills of line managers?
Here at Poppulo, we asked ourselves if there was anything we could do to help so we asked communications expert Olga Klimanovich to author this special guide to help line managers become better communicators. It includes some wonderful insight from several IC professionals and covers:
Tim Vaughan
Editorial Director, Poppulo
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.