A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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Employee mobile apps are brilliant for connecting workers to company news and information wherever they are and whenever they want to get it. They are, of course, particularly valuable for connecting employees who are otherwise hard to reach if they work remotely, are on the road, or on the factory or shop floor.
But how do you make it a success? What steps do you need to take to ensure employees want to download and use it, and how do you drive adoption?
These are key questions and to answer them we asked Becky Sennett and Jackie Berg of Brilliant Ink to share their renowned expertise and insights to map out a path for communication teams to follow in this Poppulo guide.
It's a path that will give your mobile app the best possible route to success.
Becky Sennett
Senior Client Strategist
Jackie Berg
Head of Research & Business Development
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.