A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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In Poppulo’s recent Inside IC Global Survey over 89% of respondents said they use intranets as a key part of their communication strategy.
However, one in two respondents indicated they are unable to measure engagement because they do not have access to meaningful metrics and intranet benchmarking advice.
In this guide, intranet expert Chris Tubb gives a measurement jumpstart - providing tips and ideas for accessing and using intranet analytics to improve your intranet.
Key takeaways
Chris Tubb
Digital Workplace and Intranet Consultant
Tim Vaughan
Editorial Director, Poppulo
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.