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Communication isn’t just about conveying messages—it’s about building relationships, fostering understanding, and driving meaningful change.
Communications professionals play a pivotal role in shaping perceptions, driving engagement, and influencing outcomes. Whether you’re working in public relations, marketing, journalism, corporate communications, or any other related field, the principles of effective communication remain constant.
But taking that first step onto the career ladder and making the ascent relies on so many factors—attitude, opportunity, experience, education, and continuous professional development.
In the session How to Progress Your Communications Career from Poppulo’s 2024 Engage conference, Andrew Hubbard, Director of Internal Communications at Poppulo, Nicole Bearne, Founder of Comms Exchange & Former Head of IC at Mercedes-AMG Petronas F1 Team, and Paul Diggins, Head of Internal Communications at Santander, shared practical tips on how to progress your communications career.
The full session is available to watch on-demand here—or you can read this guide for the key takeaways. Keep reading to learn:
Christine Kendall
Content Marketing Manager, Poppulo
Nicole Bearne
Paul Diggins
Head of Internal Communications at Santander
Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.
Securing leadership support for internal communication initiatives can often feel like an uphill battle. Many communications professionals find it challenging to get executives to recognize the value of effective internal comms, making it difficult to drive engagement and alignment across the organization. But with the right strategies, communicators can bridge this gap and bring leadership on board, securing extra support and resources.
Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.
