A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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We know how the world of work has been totally upended and its impact on workplace communications. But what don’t we know about employee comms in 2022 after the whirlwind of the past few years?
Internal Comms professionals have been run off their feet, but how has their work been landing with their audiences? What are they doing differently to reach increasingly dispersed employees? Are they reaching their people? And what do employees think of the comms they’re receiving?
We commissioned independent research to survey over 4,000 employees and IC professionals to find answers to these and many more questions. The findings revealed a growing divide between perception and reality, between what businesses think they communicate to their workforce and what employees actually experience.
This whitepaper gets under the skin of our survey results and reveals the reality of workplace comms today. It looks at:
Mic Wilborn
Director of Content Marketing, Poppulo
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.