Perception vs. Reality: The Growing Divide Between Comms Teams and Employees

Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.

Organizations today face constant change, from everyday adjustments to large-scale transformation projects. Amidst this change, the alignment between an organization’s Employee Value Proposition (EVP) and the actual lived experiences of its employees becomes crucial. Misalignment can lead to disengagement, decreased productivity, and high turnover rates, ultimately hindering company growth and innovation.

Navigating change within an organization can be a daunting task, fraught with challenges such as resistance from employees, communication breakdowns, and the complexity of implementing new technologies. These obstacles can hinder progress and make it difficult to achieve strategic goals. However, with the right approach and tools, these challenges can be transformed into opportunities for growth and innovation.