A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
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A global pandemic. Travel bans and restrictions. The “Great Resignation.” And now, a soaring costof-living crisis. It certainly hasn’t been smooth sailing for the hospitality industry in recent years. Effective communication is more vital now than ever, as people return to hotels and other venues. The hospitality sector faces unique challenges when it comes to communicating with guests and employees in a way that’s informative, safe, and engaging.
On top of all this, hotels must continue to innovate and keep up with industry trends in order to remain competitive. And further complicating things, the hospitality industry is known for having one of the highest employee turnover rates at 73.8% annually. That number is expected to increase as the industry continues to feel the effects of the pandemic. Yet many of these challenges can be addressed through a well-planned guest and employee communications strategy—one designed to reach both audiences with the right information when and where they need it.
The included templates are designed to help you develop an effective, comprehensive, and actionable communications strategy based on challenges and priorities at your property.
Use these templates to identify your communications pain points and challenges, determine how those challenges align with your top priorities, and rank your priorities to help form an action plan.
Christine Kendall
Content Marketing Manager, Poppulo
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
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