A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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One of the biggest challenges facing many companies is to ensure they have effective communication systems in place to reach and engage employees right across the organization, whether they are desk-based in HQ, at regional locations, or not as digitally connected as some of their colleagues.
Reaching the latter was the challenge Laura Barbour faced when she joined Formica Group Europe as European Employee Engagement Manager in 2015. The task she faced was daunting:
This case study takes you through the fascinating story of how Laura and her Formica colleagues tackled and overcame these challenges.
Laura Barbour
European Employee Engagement Manager, Formica Group Europe
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.