A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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Working from home was an emerging trend even before COVID-19, but as we know so well, the pandemic threw out many of the old rules, creating incredible cultural shifts almost overnight. Nowhere have these changes been more prevalent than in the workplace. That’s why we wanted to introduce you to Accenture’s important and compelling recent research findings, which they also presented at their Poppulo Bootcamp Presentation.
The research started before the pandemic, identifying the pre-existing trends that COVID-19 put into overdrive. Consisting of a global workforce program of over 5,400 workers and 1,000 C-suite perspectives, Dr. Kelly Monahan and Dr. Tchicaya Ellis Robertson gathered insights on the dramatic changes in workplace habits over the past few years, and what those changes may mean for the future. They identify six key areas for improvement, with demonstrable effects on how employees can respond to the rapid changes in work habits.
Kelly Monahan, Ph.D.
Lead Talent Researcher, Senior Principal
Tchicaya Ellis Robertson, Ph.D.
Senior Principal
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.