Poppulo now reaches 50 million employees globally
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At a time of tumultuous change and uncertainty, it pays to take stock. To look at how work and the working environment is being utterly transformed, and with it the role of internal communicators.
What exactly is our role now and what should it be? What’s changing and what needs to change?
And when we ourselves can contribute to and control the change agenda, why are too many of us holding back waiting for direction from someone else?
These are just some of the questions we address in our new white paper, The Changing Role of Internal Communications in Corporate Communications, written by Katie Marlow, founder and CEO of Little Bird Communication.
She has drawn upon extensive international research, and incorporates insights from some of the world’s most respected voices in internal communications to assess the challenges facing IC, and how to overcome them to cement the function’s position as a critical business driver.
Katie explores the changing role of IC in the context of the current changing work environment and where we’ve come from as an industry, the evolving expectations of what we do, how we need to focus less on tactics and outputs, and more on strategy and outcomes. How we need to shift from being the reactive order taker to proactive trusted advisor.
Katie Marlow
Director and Communication Lead
As we enter 2025, employee communication professionals face a landscape defined by constant change and pervasive uncertainty, both inside and outside the workplace. In this dynamic environment, the future of internal communications in the era of AI has become a highly debated topic.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
