Poppulo now reaches 50 million employees globally
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By now it’s become predictable. Every now and then, on a reasonably regular basis, someone will say that email as a workplace communication channel is dead, or at the very least in its death throes. Buried by noise and shiny new tools.
But, of course, it’s not. Far from it. Email remains by far the most widely used communication channel in today’s workplace. Not only that, research shows email growth will continue to soar, with an additional half a billion business and personal users by 2025.
Despite the obvious downside of email misuse or overuse—think overwhelmed recipients and overloaded inboxes—email plays a critical strategic and tactical role in employee communications and the workplace experience, and that’s not going to change anytime soon.
This Poppulo whitepaper by the acclaimed communication professional, Priya Bates, explores this strategic role. It also focuses on email effectiveness and the necessity of an active versus passive approach to email strategy, as well as its role in an omnichannel comms environment.
Priya Bates
President, Inner Strength Communication Inc.
Tim Vaughan
Editorial Director, Poppulo
As we enter 2025, employee communication professionals face a landscape defined by constant change and pervasive uncertainty, both inside and outside the workplace. In this dynamic environment, the future of internal communications in the era of AI has become a highly debated topic.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
