A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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Research by Accenture's Dr.Tchicaya Robertson and Dr. Kelly Monahan shows that COVID-19 has thrown the workplace into a state of flux and definite trends have emerged. How organizations understand and adjust their processes and behaviors to deal with this evolving situation will impact their ability to meet the challenges of the pandemic.
Employers can’t magically erase the consequences of COVID-19, but they can generate employee trust during these turbulent times. According to Monahan and Robertson, employers who communicate well, protect employees’ health, and support remote work will all gain higher levels of trust, a key foundation stone for employee engagement.
This guide gives practical advice on how organizations can best serve their people in these times and highlights the benefits of doing so.
Tim Vaughan
Editorial Director, Poppulo
Tchicaya Ellis Robertson, Ph.D.
Senior Principal
Kelly Monahan, Ph.D.
Lead Talent Researcher, Senior Principal
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.