Poppulo now reaches 50 million employees globally
Read the announcement
In his October 2017 Poppulo webinar, Jim Shaffer, business advisor, leadership coach, and leader of the Jim Shaffer Group, focused on one of the biggest challenges facing internal communications: countering perceptions of being cost centers rather than adding value; drivers of activity instead of business results.
Jim showed participants how to shift the internal communications role from cost center to value center where "the gain we create is larger than the cost to create the gain".
We have extracted these Top Tips from his webinar, and they include great advice on including leaders, reaching out to mentors, selecting change projects for success, and how to do a value to cost assessment.
Tim Vaughan
Editorial Director, Poppulo
As we enter 2025, employee communication professionals face a landscape defined by constant change and pervasive uncertainty, both inside and outside the workplace. In this dynamic environment, the future of internal communications in the era of AI has become a highly debated topic.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
