A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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2023 has been another year of uncertainty and continuous change, with most businesses still trying to figure out what the future of work looks like for them.
Coupled with a shifting economic climate and the acceleration of digital transformation, companies have had to undergo enormous transformation to successfully keep up—causing many employees to feel left behind, disconnected from the business, or uncertain of the future.
There is no silver bullet to solve these complex problems. But there is something that is critical to overcoming the myriad of challenges in today’s workplace, and that’s communication: leaders communicating with employees, keeping them in the loop, and leading by example; employees giving feedback and asking questions of leadership; and operational communications to keep people safe and help them do a better job.
So, how are the best in the business approaching employee comms in these challenging times?
Poppulo’s Engage ‘23 conference brought together thousands of people dedicated to improving communications to hear from elite communications professionals from some of the top organizations, including National Grid, Maximus, NatWest, and more. We explored a variety of topics from the benefits of personalization and how to get measurement right, to the value of connecting comms strategy to business initiatives, and how to embrace artificial intelligence.
You can watch all Engage 2023 sessions here, or if you’re short on time, we’ve rolled up the key takeaways in this guide.
Christine Kendall
Content Marketing Manager, Poppulo
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.