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It's always been important to get our words right in employee communications. But, as Georgina Bromwich of The Writer points out, it's now more important than ever because there is no such thing as internal communications anymore.
"Gone are the days when an internal memo would stay internal in an organization," she says, pointing to the numerous examples of employees posting what was meant to be internal information on social media, frequently causing reputational damage.
"So if we know this can happen we have to write our communications as if the world is looking at our messages," she says. So, we've got to ensure our words are exactly as they need to be, getting the right message, in the right tone, to the right people.
In these Top Tips from her Poppulo webinar, Georgina sets out:
Tim Vaughan
Editorial Director, Poppulo
Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.
Securing leadership support for internal communication initiatives can often feel like an uphill battle. Many communications professionals find it challenging to get executives to recognize the value of effective internal comms, making it difficult to drive engagement and alignment across the organization. But with the right strategies, communicators can bridge this gap and bring leadership on board, securing extra support and resources.
Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.
