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We decided to create this 12 Top Tips and Insights for Great Storytelling following the reaction to Rob Biesenbach's Poppulo webinar, Unleash The Power of Corporate Storytelling. Rob wasn’t exaggerating when he said during the webinar that “we’re inundated with stories about storytelling”. Neither is it an understatement to say that storytelling is something of a buzzword in business. A quick Google search of ‘storytelling’ immediately after Rob’s webinar showed over 82 million results – and just a week later this had increased to over 84 million.
But with so much information out there about the subject, it can get confusing and difficult to find concise and informed information about what makes a good story and how to tell it. That’s why we asked Rob – a renowned storytelling expert – to host our webinar.
It focused on unlocking the secrets of corporate storytelling to help participants create more innovative programming, build trust with target audiences, win business and influence people to act. It offered a simple process that anyone could use to find, shape and tell better stories on behalf of their companies, clients and brands.
But even though, as Rob noted and the 84 million Google searches would suggest, we can’t turn around nowadays without hearing about new research or someone telling us about the power of storytelling, there’s a danger of some very fundamental things getting lost in the noise and hype.
Like, what is a story, and how do you go about finding, shaping and telling one?
To answer these most basic but fundamental questions, we’ve taken Rob’s insightful webinar and distilled it into this accessible 12 Top Tips and Insights for Great Storytelling sheet which we hope you find useful. Areas it covers include:
Tim Vaughan
Editorial Director, Poppulo
The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.
As we step deeper into 2025, the landscape of internal communications is rapidly evolving, driven by constant change and pervasive uncertainty both inside and outside the workplace. On top of these challenges, the explosion of AI and other new innovations has made it imperative that communicators keep up with the latest trends and embrace new technology to stay ahead of the competition and meet increasing productivity demands.
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