
GUIDES
Many IC people believe they are perceived as not adding value, that they don’t have enough time to be more strategic, they’re too much ‘in the weeds’ and their roles are reactive rather than strategic. In Jim Shaffer's webinar with Poppulo, he simplified what can too often seem too complex, easing through how to break down those perceptions and use opportunities to add provable value. We've taken the wonderful insights and some of the fascinating real-life case studies to create what we believe is a very useful tip sheet for IC people – and senior leaders.
Key Takeaways:
Jim is an internationally recognized business advisor, leadership coach, author, speaker and leader of the Jim Shaffer Group. He focuses on improving business performance and managing large scale organizational change.
He helps business leaders significantly improve and sustain operating and financial performance while achieving exceptional ROI. His book, The Leadership Solution, became a classic treatise on leadership and performance. Hailed by leading CEOs as “invaluable for someone wanting to lead an organization into the future,” The Leadership Solution has been frequently listed as one of the top “must have” business books on leadership, change management, communication and creating high performance through people.

Jim Shaffer
Leader, Jim Shaffer Group

Tim Vaughan
Editorial Director
Poppulo enables airlines and airports to operate a single, scalable digital signage platform targeted to deliver critical communications to a variety of audiences. By integrating real-time operational systems with centralized content management and governance, Poppulo supports a wide range of use cases—from passenger information and wayfinding to operational visibility and employee communications—within a unified architecture. This approach allows airlines and airports to extend digital signage beyond isolated deployments, creating a coordinated network that can support evolving requirements without adding system complexity or fragmentation. In this whitepaper, you’ll learn how airlines and airports can unify passenger, employee, and operational communications on a single platform—supporting use cases like flight information displays, wayfinding, and real-time operational visibility. You’ll also see how integrating live data with governed content delivery enables more accurate, coordinated messaging at scale.
In this Digital Signage Power Hour, our panel of experts explores the pros and cons of media players versus built-in apps for digital signage and elaborates on how each option impacts content delivery, performance, and flexibility in various environments. A comparison of the compare ease of use, cost-effectiveness, and scalability, will help you make informed decisions tailored to your specific needs. The group also investigates how media players can provide robust, customizable solutions, while built-in apps offer streamlined convenience. Whether you're managing a single display or a complex network, this session equips you with the insights needed to optimize your digital signage strategy effectively. Attend this Power Hour Webinar to lean to Identify the key differences between media players and built-in apps used in digital signage systems, including core features and deployment approaches. Describe how media players and built-in apps affect content delivery, system performance, scalability, and operational flexibility across different environments. Recognize key decision-making factors when selecting between media players and built-in apps, including cost, ease of use, and long-term management considerations.
Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.