Poppulo now reaches 50 million employees globally
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Internal communicators are increasingly realizing the critical importance of measuring the effectiveness of their communications, not just measuring the outputs. To us here at Poppulo – where we are passionate about elevating IC to the heart of organizations – this increasing focus on measurement has been obvious with the response to our whitepaper with Angela Sinickas, The Ultimate Guide to Measuring Internal Communications, and our recent webinar with Sean Williams and Stacey Smith, What to measure, why and how – an ongoing issue in internal communication. Given the huge response to Sean and Stacey's webinar, we decided to distill the main takeaways into this handy 7 Top Tips & Insights for measuring internal communications – what to measure, why and how.
But while there is a heightened appreciation of the importance of measurement, as an industry Internal Communications has been behind the curve in the establishment of an internationally accepted set of measurement standards. However, that's changing. Sean Williams and Stacey Smith are leading members of a task force of industry professionals and academics who have been working to establish a set of internationally accepted benchmark standards for measurement in IC.
"We put together standards for the industry because we want to have some objective measure by which to gauge our performance," said Sean. The Top Tips & Insights paper takes you through:
Tim Vaughan
Editorial Director, Poppulo
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.
