
WHITEPAPERS
ChatGPT got the world talking about artificial intelligence as if it was something new. But if AI was a person, it might be thinking about retirement. It’s been 67 years since the famous “workshop” at Dartmouth College in New Hampshire, where a study of artificial intelligence was based on the premise that “every aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.” But the arrival of ChatGPT is without doubt a historic landmark.
In tandem with the excitement generated by its launch, ChatGPT also created worry and concerns, including fears that AI platforms would eliminate jobs. This fear spread through many in the internal comms community, just as it did in other sectors. So, with Microsoft’s Bing and Google’s Bard boosting the ranks of generative AI-powered tools— what have we learned? How can companies improve their communications through AI? How can it boost productivity and employee experience? Have those job fears been justified for internal communicators?
This critical functionality is the bedrock for platforms designed and built for IC, like Poppulo—and in that context, generative AI should be best regarded as a (powerful) complementary assistant to what your comms platform enables in the areas that matter most for internal comms.
Download our guide to learn about the latest trends, tips, and best practices for getting the best out of AI for internal comms.

Tim Vaughan
Editorial Director, Poppulo
Poppulo enables airlines and airports to operate a single, scalable digital signage platform targeted to deliver critical communications to a variety of audiences. By integrating real-time operational systems with centralized content management and governance, Poppulo supports a wide range of use cases—from passenger information and wayfinding to operational visibility and employee communications—within a unified architecture. This approach allows airlines and airports to extend digital signage beyond isolated deployments, creating a coordinated network that can support evolving requirements without adding system complexity or fragmentation. In this whitepaper, you’ll learn how airlines and airports can unify passenger, employee, and operational communications on a single platform—supporting use cases like flight information displays, wayfinding, and real-time operational visibility. You’ll also see how integrating live data with governed content delivery enables more accurate, coordinated messaging at scale.
In this Digital Signage Power Hour, our panel of experts explores the pros and cons of media players versus built-in apps for digital signage and elaborates on how each option impacts content delivery, performance, and flexibility in various environments. A comparison of the compare ease of use, cost-effectiveness, and scalability, will help you make informed decisions tailored to your specific needs. The group also investigates how media players can provide robust, customizable solutions, while built-in apps offer streamlined convenience. Whether you're managing a single display or a complex network, this session equips you with the insights needed to optimize your digital signage strategy effectively. Attend this Power Hour Webinar to lean to Identify the key differences between media players and built-in apps used in digital signage systems, including core features and deployment approaches. Describe how media players and built-in apps affect content delivery, system performance, scalability, and operational flexibility across different environments. Recognize key decision-making factors when selecting between media players and built-in apps, including cost, ease of use, and long-term management considerations.
Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.