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This guide tells the fascinating story of how an ingenious internal communications strategy helped align McDonald's 2,000 US franchise owners with the most ambitious business transformation in the company's history.
McDonald's was acutely aware that the success of the three-year modernization program, which required significant change and major investment, would depend on alignment with the franchise owners. The internal comms team also knew the scale and pace of change facing the franchise owners meant they would inevitably experience a roller-coaster of emotions.
To meet this challenge the team devised a twin-track strategy of regularly monitoring franchisee sentiment through quarterly polling, while simultaneously creating a broad range of content carefully tailored to meet the owners’ anticipated mood changes over the three-year program.
This very human, people-centric approach, allied to the hard data gleaned from the frequent polling analytics, resulted in what Emily Nichols of McDonald's calls “creating content for every mood; formulating content based on audience sentiment” and was a resounding success. This guide shows how it was achieved.
Emily Nichols
Manager of Internal Communications
Tim Vaughan
Editorial Director, Poppulo
The AI revolution in internal communications isn't approaching—it's here, rapidly transforming how organizations connect with their employees. At Pop Summit 2025, leading industry experts discussed this seismic shift, offering invaluable insights into navigating and mastering this new era.
As we step deeper into 2025, the landscape of internal communications is rapidly evolving, driven by constant change and pervasive uncertainty both inside and outside the workplace. On top of these challenges, the explosion of AI and other new innovations has made it imperative that communicators keep up with the latest trends and embrace new technology to stay ahead of the competition and meet increasing productivity demands.
With digital signage, seeing is believing. Explore this lookbook to gain inspiration, get insight into top applications across a variety of industries, and explore what's possible with digital signage from Poppulo.
