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This guide tells the fascinating story of how an ingenious internal communications strategy helped align McDonald's 2,000 US franchise owners with the most ambitious business transformation in the company's history.
McDonald's was acutely aware that the success of the three-year modernization program, which required significant change and major investment, would depend on alignment with the franchise owners. The internal comms team also knew the scale and pace of change facing the franchise owners meant they would inevitably experience a roller-coaster of emotions.
To meet this challenge the team devised a twin-track strategy of regularly monitoring franchisee sentiment through quarterly polling, while simultaneously creating a broad range of content carefully tailored to meet the owners’ anticipated mood changes over the three-year program.
This very human, people-centric approach, allied to the hard data gleaned from the frequent polling analytics, resulted in what Emily Nichols of McDonald's calls “creating content for every mood; formulating content based on audience sentiment” and was a resounding success. This guide shows how it was achieved.
Emily Nichols
Manager of Internal Communications
Tim Vaughan
Editorial Director, Poppulo
Companies that fail to take employee wellbeing seriously pay for it in lost productivity, higher turnover, and disengagement that drags down teams and culture.
When communication is clear, consistent, and grounded in purpose, HR becomes one of the most powerful drivers of culture and performance. But that only happens when people understand what’s being asked of them—and feel connected to why it matters.
When it comes to effectively implementing, managing, and scaling a digital signage network, every organization must start somewhere. Start your digital signage journey here, with this e-book.
