Poppulo now reaches 50 million employees globally
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This guide tells the fascinating story of how an ingenious internal communications strategy helped align McDonald's 2,000 US franchise owners with the most ambitious business transformation in the company's history.
McDonald's was acutely aware that the success of the three-year modernization program, which required significant change and major investment, would depend on alignment with the franchise owners. The internal comms team also knew the scale and pace of change facing the franchise owners meant they would inevitably experience a roller-coaster of emotions.
To meet this challenge the team devised a twin-track strategy of regularly monitoring franchisee sentiment through quarterly polling, while simultaneously creating a broad range of content carefully tailored to meet the owners’ anticipated mood changes over the three-year program.
This very human, people-centric approach, allied to the hard data gleaned from the frequent polling analytics, resulted in what Emily Nichols of McDonald's calls “creating content for every mood; formulating content based on audience sentiment” and was a resounding success. This guide shows how it was achieved.
Emily Nichols
Manager of Internal Communications
Tim Vaughan
Editorial Director, Poppulo
As we enter 2025, employee communication professionals face a landscape defined by constant change and pervasive uncertainty, both inside and outside the workplace. In this dynamic environment, the future of internal communications in the era of AI has become a highly debated topic.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
