
EXECUTIVE BRIEF
Engaging employees proves to be a hurdle for most businesses, but the difficulty level spikes when your workforce includes a blend of deskless workers, remote staff, and those in-office. This makes the challenge of reaching every employee with meaningful, relevant content significantly more complicated as many employees working remotely or on factory floors don’t have access to the same tools and resources as in-office employees. Yet, addressing this challenge is paramount for ensuring the success of the business.
During Poppulo’s 2024 Engage Conference, Daniel Brown, Editor
of Digital Signage Today, Marissa Landon, Communications Specialist at Wayne-Sanderson Farms, and Oscar Castillo, Factory Modernization & Digital Transformation Project Manager at Northrop Grumman, had an engaging discussion around the importance of bridging the gap between frontline and back-office workers, where they shared key strategies and tips for leveraging digital signage for internal communications.
To watch this full session, From Frontline to Back Office: Bridging the Gap with Disconnected Worker, check out this link. If you just want to get the key takeaways, keep reading to learn:

Christine Kendall
Content Marketing Manager, Poppulo

Marissa Landon
Communications Specialist at Wayne-Sanderson Farms

Oscar Castillo
Factory Modernization & Digital Transformation Project Manager at Northrop Grumman

Daniel Brown
Editor of Digital Signage Today
Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses, we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.
Dive a little deeper into AI for digital signage and learn what the future holds for these two technologies. Across the enterprise, AI is no longer a distant vision—it’s quickly becoming a practical tool reshaping how organizations work, connect, and communicate. From automating workflows to personalizing customer experiences, AI is changing the way information flows, both inside and outside of businesses. For digital signage network owners, this shift presents both an opportunity and a challenge. How do we move from simply broadcasting content to delivering communication that’s adaptive, intelligent, and responsive in real time? How do we take advantage of AI in ways that make networks easier to manage, more engaging for audiences, and more valuable to the business? This shift is something most businesses are currently navigating, but they don’t have to figure it all out on their own. Poppulo is here to help demystify the technology and provide insight into how AI will shape the future of digital signage.
Without the right platform and capabilities, managing a growing digital signage network can be complex and time-consuming. Device downtime and inconsistent content playback can take time and resources away from the experiences you want to deliver. Additionally, reporting gaps, or otherwise tedious and manual reporting tools make it harder to determine what is working and what isn’t, which is a huge barrier to ensuring your digital signage network is contributing to your organization’s goals. In this session, we’ll share practical guidance on how AI-driven tools, like Poppulo’s Analyze Agent can help digital signage teams: Keep devices healthy and running smoothly Ensure content plays correctly across every screen Strengthen governance and oversight You’ll leave with a clear understanding of how AI can simplify network management, save time, and maximize the impact of your digital signage.