A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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The rate of change in organizations has been rising rapidly over the past decade and shows no signs of slowing down, despite two critical factors that impact the chances of any change program being successful: employee change fatigue and decreasing support for more transformation initiatives.
In this landscape, change communications plays a crucial role in shoring up employee support for change programs essential to achieve company goals, while balancing employee needs and having their voices heard by the leadership teams.
This executive brief, based on a Poppulo Engage ‘24 fireside chat between two leading change communication experts— Helen Cunningham, who heads Global Change and Internal Communications at Amadeus, and Joss Mathieson, founder of Change Oasis— explores change management communications in all its manifestations, from process to organizational. The guide covers:
Tim Vaughan
Editorial Director, Poppulo
Helen Cunningham
Head of Global Change & Internal Communications, Amadeus
Joss Mathieson
Founder and Chief Encouragement Officer at Change Oasis
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.