Inspired Gear

Poppulo now reaches 50 million employees globally

Read the announcement

Poppulo
How to build internal communications into the employee engagement program
GUIDES

How to build internal communications into the employee engagement program

About this Guide

What drives successful company communication? The impact that content and experiences have on employee behaviors. Achieving impact requires that we look beyond what Ethan McCarty calls 'optimization' metrics and focus more on 'outcome' metrics.

"Rather than concentrating on content-consumption numbers alone, steer your efforts to the behavioral changes and business outcomes you want to see," the CEO of Integral Communications Group writes in this Poppulo guide.

He outlines actions that communicators can take which can lead to an observable change in behavior and increased engagement, with valuable case study insights from companies such as Philips, Vodafone.

Ethan also draws from his own personal experience at Bloomberg and outlines his top tips to help managers on a positive path toward increased engagement.

Author

Ethan McCarty

Ethan McCarty

Founder & CEO at Integral

Related content

What You Need to Know About Digital Signage Security

What You Need to Know About Digital Signage Security

If you’re dedicated to IT security, this whitepaper is for you.

Crisis
Leadership
Employee Comms
Exploring the Latest Digital Signage Trends in Hospitality

Exploring the Latest Digital Signage Trends in Hospitality

Over the last 20+ years, digital signage has become a key tool for enhancing the overall guest experience, improving staff communication, and driving revenue growth. From interactive virtual concierge screens in the lobby to real-time updates and personalized messaging on readerboards, and screens that can be used to upsell custom branding packages, digital signage is still shaping how hotels and resorts engage with their guests and employees.

Customer Comms