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Great communicators don’t necessarily make great leaders, but brilliant leaders are always superb communicators. That business leaders today must prioritize communication as a critical skillset is beyond debate. We know it from our own worklife experiences and from having witnessed the critical role CEO communication played during the pandemic, in addition to numerous research papers.
Last year, the global consulting firm McKinsey, published the results of extensive interviews with top CEOs around the world: CEO Excellence: The Six Mindsets That Distinguish the Best Leaders from the Rest—and according to co-author Carolyn Dewar, communication skill is the thread that runs through everything that the best of the best excels at.
Leaders need to be able to clearly communicate the ambition, vision, and direction of the company; be able to align the organization; mobilize teams through leaders; engage the board; and connect with stakeholders, especially employees—the people who ultimately will deliver on company goals.
None of this can be accomplished without a prioritized focus on communication. Indeed, recent years have seen the emergence of increased employee expectations of highly visible and engaged leadership communication.
And in these times of rapid and unrelenting change, the need for an organization’s top executives to be visible and to communicate clearly and constantly at every stage of the change process is more critical than ever before—if they want people to change their behaviors and buy into the program.
This guide explores how IC professionals can not only help their CEOs and leadership teams become better communicators, but in doing so, become key trusted advisors for their engagement and relationship with employees.
Tim Vaughan
Editorial Director, Poppulo
With digital signage, seeing is believing. Explore this lookbook to gain inspiration, get insight into top applications across a variety of industries, and explore what's possible with digital signage from Poppulo.
When it comes to implementing or managing digital signage at scale—a lot of questions must first be answered. In this webinar, experts from Poppulo’s hardware team will cover the many technical details that must be considered before ever deploying a single piece of content to your digital signage, including best practices for hardware selection, implementation, and ongoing network management.
Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.
