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Where work gets done has changed significantly. As companies shift away from mandatory full-time in-office work and adopt hybrid models, one key challenge becomes clear: Communicating with a large, dispersed workforce is integral for the success of any business. Except now, that’s never been more difficult to do. To keep up with the constant changes to the nature of work, communications strategies must change too.
A lack of communication—or a lack of effective communication—not only leads to misunderstandings but is also the foundation of an unengaged workforce. And nobody wants that. It’s critical for business leaders to reach and engage every worker, regardless of whether they work from a desk in the office, their kitchen table, the factory floor, or anywhere in between.
In the past, companies have relied on multiple teams working out of disconnected platforms to reach their employees, but this rarely ever worked. There was nothing but dissonance—just disharmony, every
day. On top of inconsistent messaging, wasted time spent managing multiple pieces of software, and a lack of data to measure the efficacy of content, most corporate communications weren’t personalized.
Each of these challenges poses a significant problem for internal communicators today. The key to overcoming these communications challenges and being able to effectively reach a large, hybrid workforce lies in adopting an omnichannel approach to employee communications.
In this guide, we take you through:
Tim Vaughan
Editorial Director, Poppulo
Selecting the right digital signage software can be a complex and overwhelming task. With the seemingly unlimited number of options available, it’s crucial to get your selection right, as not all platforms are equal. To make it easier to get the right digital signage platform, we’ve created an RFP template for you to use to help ensure you get the solution that meets your unique needs.
Securing leadership support for internal communication initiatives can often feel like an uphill battle. Many communications professionals find it challenging to get executives to recognize the value of effective internal comms, making it difficult to drive engagement and alignment across the organization. But with the right strategies, communicators can bridge this gap and bring leadership on board, securing extra support and resources.
Internal communicators are at the heart of their organizations, connecting all the dots, bringing cohesion to whatever chaos the world introduces, and ultimately moving their companies forward. Simply put, IC is crucial, and therefore, communicators are constantly busy. In that rush to ensure effective employee communications, we've found that communicators are spending less time thinking strategically about their own careers. That's why we want to set aside time to talk about how to advance your career in IC—while at the same time ensuring the steps you take are beneficial for your organization.
