Poppulo now reaches 50 million employees globally
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As companies shift away from mandatory full-time in-office work and adopt hybrid workforce models, a primary challenge becomes clear.
Communicating with a large, dispersed workforce is integral for the success of any business—and now, it’s never been more challenging. To keep up with the constant changes to the nature of work, communications strategies must change too.
A lack of communication—or a lack of effective communication—not only leads to misunderstandings and missed opportunities but is also the foundation of an unengaged workforce. It’s critical for business leaders to reach and engage every worker, regardless of whether they work from a desk in the office, their kitchen table, the factory floor, or anywhere in between.
In the past, companies have relied on multiple teams working out of disparate platforms to reach their employees, but this rarely ever worked. On top of inconsistent messaging, wasted time spent managing multiple pieces of software, and a lack of data to measure the efficacy of content, most corporate communications weren’t personalized.
Each of these challenges posed a significant problem for internal communicators before the pandemic, but now, those challenges have compounded. The key to overcoming these communications challenges and effectively reaching a large, hybrid workforce lies in adopting an omnichannel approach to employee communications.
This guide explores how to:
Christine Kendall
Content Marketing Manager, Poppulo
As we enter 2025, employee communication professionals face a landscape defined by constant change and pervasive uncertainty, both inside and outside the workplace. In this dynamic environment, the future of internal communications in the era of AI has become a highly debated topic.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
