Poppulo now reaches 50 million employees globally
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Effective internal communication serves as the backbone of organizational success, fostering a culture of transparency, collaboration, and engagement. However, communication is not merely about disseminating information—it’s about understanding how that information resonates with employees and drives organizational objectives. This is where the power of analytics comes into play.
Imagine being able to measure employee engagement with your communications, understand their preferences, and tailor messages that truly resonate. Picture having the ability to identify communication gaps and address them proactively. This is the transformative potential of analytics in internal communications.
In this guide, we will explore the key takeaways from our recent webinar, From Metrics to Mastery: How National Grid Transformed Communications with Measurement, where Sally Jackson, Senior Manager, Content and Channels, Colleague Communications, at National Grid, and Andrew Hubbard, Senior Director of Internal Communications & Engagement at Poppulo, discussed how leading organizations like National Grid and Poppulo utilize advanced measurement practices to transform their internal communications.
Keep reading to learn:
Christine Kendall
Content Marketing Manager, Poppulo
Sally Jackson
Sr. Manager, Content and Channels, Colleague Communications
As we enter 2025, employee communication professionals face a landscape defined by constant change and pervasive uncertainty, both inside and outside the workplace. In this dynamic environment, the future of internal communications in the era of AI has become a highly debated topic.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
