Poppulo now reaches 50 million employees globally
Read the announcement
Organizational change is not just necessary; it’s relentless. However, with the rapid rate of change coupled with the complexity of today’s workplace, driving transformation has never been harder, with employee support at an all-time low. Whether it’s a shift in leadership, a restructuring of teams, the adoption of new technologies, or simply managing the everyday changes that occur in business, the process of change often sparks uncertainty, resistance, and confusion. These challenges are amplified when communication is unclear, inconsistent, or poorly executed.
At Poppulo, we’ve seen how effective communication enables change—and more importantly—how communicators themselves are the agents of change within their organizations. To further explore the relationship between communications strategy and driving organizational change, we partnered with Censuswide to survey a group of IC professionals across the US and UK. The survey sheds light on the factors that impact
the efficacy of change within an organization and offers insight into how the right communications strategy and platform can help communicators more easily manage the complexities of change.
This whitepaper explores the survey findings, highlighting the critical role that strategic communication plays in not only helping your company manage through change, but also helping employees embrace it, with helpful tips on how to manage increased levels of employee resistance to change. By leveraging the appropriate tools and approaches, organizations can transform the daunting task of change into a catalyst for growth and innovation.
Christine Kendall
Content Marketing Manager, Poppulo
Effective internal communication serves as the backbone of organizational success, fostering a culture of transparency, collaboration, and engagement. However, communication is not merely about disseminating information—it’s about understanding how that information resonates with employees and drives organizational objectives. This is where the power of analytics comes into play.
Language is a core aspect of identity and plays a crucial role in how we connect and communicate. With 56% of US employers expecting a growing demand for foreign language skills in the next five years, the pressure is on communicators to meet the needs of a multilingual workforce.
Join us for the third of our four-part webinar series dedicated to unpacking the intersection of IC and change—both everyday change and larger digital transformation programs. We will explore the role of change champions in driving strategic alignment and amplifying comms.
