A Guide to Crafting an Effective Comms Campaign Strategy & Plan
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Poppulo now reaches 50 million employees globally
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Businesses today face a twin dilemma: the need for constant change and transformation, in a world where the goalposts keep changing due to uncertainty and unexpected global events.
But whatever the challenges and obstacles, the need for change cannot be ignored or else you’re left behind. HR and Transformation teams are well aware of this imperative— and those who manage change and transformation best are companies that put communication front and center, particularly communication with those who will ultimately rely on to make change happen: your employees, your people.
It’s a well-established fact, and almost a cliché at this stage, that poor communication seriously undermines the chances of change initiatives being successful. Conversely, the right communication strategy can help connect various parts of the organization and address common HR and change management challenges, while driving important initiatives for the overall business.
In this executive brief, we explore the key takeaways from the Poppulo webinar: Winning Formula: How Internal Comms Can Make or Break HR & Change Initiatives. It features Ricardo Troiano, Global Head of Organizational Change & Development at Syngenta Group, Rachel Brownlee, Human Resources Manager at International Feed Corporation, and Andrew Hubbard, Poppulo’s Director of Internal Communications & Engagement.
Christine Kendall
Content Marketing Manager, Poppulo
Andrew Hubbard
Director of Internal Communications & Engagement at Poppulo
Ricardo Troiano
Global Head of Change & Organizational Development at Syngenta Group
Rachel Brownlee
Human Resources Manager at International Feed Corporation
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
If you’re dedicated to IT security, this whitepaper is for you.