
Businesses today face a twin dilemma: the need for constant change and transformation, in a world where the goalposts keep changing due to uncertainty and unexpected global events.
But whatever the challenges and obstacles, the need for change cannot be ignored or else you’re left behind. HR and Transformation teams are well aware of this imperative— and those who manage change and transformation best are companies that put communication front and center, particularly communication with those who will ultimately rely on to make change happen: your employees, your people.
It’s a well-established fact, and almost a cliché at this stage, that poor communication seriously undermines the chances of change initiatives being successful. Conversely, the right communication strategy can help connect various parts of the organization and address common HR and change management challenges, while driving important initiatives for the overall business.
In this executive brief, we explore the key takeaways from the Poppulo webinar: Winning Formula: How Internal Comms Can Make or Break HR & Change Initiatives. It features Ricardo Troiano, Global Head of Organizational Change & Development at Syngenta Group, Rachel Brownlee, Human Resources Manager at International Feed Corporation, and Andrew Hubbard, Poppulo’s Director of Internal Communications & Engagement.

Internal communication is under real pressure. IC teams are expected to support leaders, shape culture, and deliver relevant, personalized communication to an increasingly diverse audience—all while operating at greater speed and scale than ever before. AI arrives at the right moment. It doesn’t replace communicators; it elevates them. Applied well, AI sharpens the fundamentals of effective communication: diagnosing issues, shaping the narrative, guiding leaders, and delivering messages that connect people to purpose and progress. At its best, AI accelerates drafting, adapts content for different formats, improves accessibility, and surfaces insights about what’s landing. Without governance, though, it can create noise or risk. The opportunity for IC teams is to bring AI in thoughtfully, with governance and human judgment at the center. This guide shows how to do exactly that. Inside, you’ll find practical guidance on when to use AI, where humans remain essential, how to establish guardrails, how to prompt effectively, and how to scale AI responsibly across channels and teams.

Clear answers on security, data protection, integrations, deployment, AI governance, and enterprise scalability.

Over the past two decades, campus communication has shifted from posters and email blasts to a complex web of comms channels that are accessible to students, faculty, and visitors throughout their days. The modern university is both physical and digital, and the speed of communication must meet the needs of a digitally-native generation. In this environment, digital signage has moved from a nice-to-have to a strategic medium—visible, immediate, and flexible—one that connects a dispersed campus. This whitepaper explores how institutions are using digital signage to communicate smarter and faster, and how to build a program that is easy to operate, simple to scale, and resilient in the moments that matter most. Drawing on Poppulo’s expertise in digital signage for college campuses , we’ll share how leading universities are centralizing digital signage management, empowering multiple departments, and using data and design to make every message count. Keep reading to learn how top universities are leveraging digital signage to create more connected, informed, and vibrant campus communities, setting new standards for communication in higher education.