Poppulo now reaches 50 million employees globally
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Between April and July 2018, Poppulo conducted a unique piece of research into how employee communications are conducted by IC teams and resonate with employees across a diverse range of industries in the US and Europe.
With internal communications playing a key role in the employee experience, we set out, in conjunction with the world's leading ethnographic research company, Human Factors International, to investigate what communications mean from an employee perspective.The industries included: pharmaceuticals, infrastructure engineering, mail and transport services, healthcare and manufacturing.
Research methods included a combination of work environment observation and in-depth interviews with employees, line managers, and Internal Communicators - to obtain a full picture of communications flow through each organization.
During the research, four distinct generalized personas emerged, with commonly shared characteristics irrespective of industry or sector. The results also show a gulf between the priorities and activities of IC teams, on the one hand, and the needs and wants of employees on the other.
The Marketing & Product Team
As we enter 2025, employee communication professionals face a landscape defined by constant change and pervasive uncertainty, both inside and outside the workplace. In this dynamic environment, the future of internal communications in the era of AI has become a highly debated topic.
Structuring your internal communications campaign correctly from the start is critical if you want to understand the true impact of comms—across all the types of things you communicate.
Don’t miss Poppulo’s final webinar in 2024, where you’ll gain insights on the leadership communication trends that will shape 2025. Join Zora Artis, IABC Fellow and leading alignment and communication strategist, as she explores strategies for building trust, enhancing decision-making, and leading purposefully in a world of increasing complexity and continuous change.
